This year, TheDesignAir undertook 72 flights across every continent, totaling 139,736 miles and 13 days of flight time. The travels featured various airlines and experiences, including notable flights with Austrian Airlines and China Airlines. Check out our 2024 recap
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Last month, we were lucky to try out SriLankan’s Business Class again, approximately 4 years since the last time, which was the first time since the pandemic, and it gave us an opportunity to see how the carrier was faring post-COVID. SriLankan has always been one of our secret favourite carriers. It often sits below…
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TheDesignAir is pleased to announce another show on YouTube. Titled ‘Design Details’ we lift the lid on the latest product launches and get to grips with what this means for us, as passengers. The show joins our regular round up to give our readers more ways to consume our content.
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As part of our continued evolution we’ve now created a new round up video which we’ll release regularly to help summarise some of the latest advancements in airline and airport passenger experience that we feature on the site. Now is your chance to sign up, subscribe, like and comment on the videos as we craft…
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SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…
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The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring Oscar winner Morgan Freeman. The campaign follows from last year’s “Batman v Superman” campaign which first…
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Turkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…
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Air France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair. In a series of five short one minute videos, Li, Louise and Charlotte guide us through…
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Virgin Atlantic successfully manage to capture the Upper Class experience in their new TV advert pitched toward business travellers. Titled “The Idea” it showcases their new B787-9 product. The airline is positioning itself to showcase their luxurious front-end product to the UK public. Replacing the airline’s Flying In The Face of Ordinary (#Fitfoo) advertising campaign, this…
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Holy smokes, another safety video from Air New Zealand? Hell, why not? The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…
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It’s definitely that time of the year, when Christmas comes a calling, and airlines around the world try to work out one way of celebrating one of the busiest times of year. From Fantasia styled liveries through to Dancing cabin crew or Santa in a box, here’s the three that are taking the net by storm right…
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We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to take your dinner party conversation to a whole new level. The three airlines in question…
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Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…
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We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
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Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…
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As it’s coming up to Christmas and the Holiday Season, the airlines are starting to get in the festive spirit. Here are some Christmas videos to get you in the spirit before Santa comes to your house. Hope you’ve been good! And don’t forget, if you’ve been good this year, you can always watch Santa…
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After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…
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Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…
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