Air France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair.
In a series of five short one minute videos, Li, Louise and Charlotte guide us through five distinct Air France traits: Service, Comfort, Sky Priority, Gastronomy and CDG Airport.
The videos, shot in a similar style to the airline’s safety video, are heavily stylised and re-inforce the carriers recent designer-led product shift.
We love the videos here at TheDesignAir and applaud the carrier for its heavily stylised and instantly recognisable aesthetic that is becoming increasingly evident throughout the carrier’s brand, marketing and imagery.
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