Posts Tagged: Advertising

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

Emirates ‘Fly Better Campaign’ Reflects Airline’s Impressive IFE Offering

This week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning

Emirates ‘Fly Better Campaign’ Reflects Airline’s Impressive IFE Offering

This week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning

Qatar Airways Celebrates World Cup Season With New Advertising Campaign Featuring Nicole Scherzinger

It’s that time of year where airlines, and FIFA sponsors, start to really push home their partnerships, and Qatar Airways is not shying away from the limelight  the launch of their new “Dancing in the Street” campaign which launched just

Qatar Airways Celebrates World Cup Season With New Advertising Campaign Featuring Nicole Scherzinger

It’s that time of year where airlines, and FIFA sponsors, start to really push home their partnerships, and Qatar Airways is not shying away from the limelight  the launch of their new “Dancing in the Street” campaign which launched just

Emirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration

Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many

Emirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration

Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many

Qatar Is Latest Airline To Release A Campaign To Respond To A Political Landscape

Qatar Airways has released a powerful video campaign in response to their closed airspace borders. Titled “No Borders, Only Horizons” the video subtly addresses their current situation with a strong, emotionally-based message. This latest campaign follows recent videos from Turkish

Qatar Is Latest Airline To Release A Campaign To Respond To A Political Landscape

Qatar Airways has released a powerful video campaign in response to their closed airspace borders. Titled “No Borders, Only Horizons” the video subtly addresses their current situation with a strong, emotionally-based message. This latest campaign follows recent videos from Turkish

Jen Is Back At Emirates, Reinforcing Emirates Global Appeal

Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates.

Jen Is Back At Emirates, Reinforcing Emirates Global Appeal

Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates.

Air France Latest Campaign Promotes Carrier’s Qualities With Familiar Quirky Style

Air France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair. In

Air France Latest Campaign Promotes Carrier’s Qualities With Familiar Quirky Style

Air France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair. In

ANA Get Into The Rugby World Cup Spirit In London

Ok, so we admit we aren’t the biggest sporting fans, but we do like it when an airline gets into the spirit of supporting their nations’ teams. Historically both Qantas and Air New Zealand show national pride in their sporting

ANA Get Into The Rugby World Cup Spirit In London

Ok, so we admit we aren’t the biggest sporting fans, but we do like it when an airline gets into the spirit of supporting their nations’ teams. Historically both Qantas and Air New Zealand show national pride in their sporting

Nicole Kidman Is The New Face Of Etihad In Latest Campaign

Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to

Nicole Kidman Is The New Face Of Etihad In Latest Campaign

Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to

Air France Bring A Bit Of Parisian Flair To Our Screens

Air France have just launched their latest advertising campaign titled “France Is In The Air.” Headlined by a worldwide commercial created by BETC and directed by We Are From LA, the three week campaign will launch this Sunday and will be broadcast

Air France Bring A Bit Of Parisian Flair To Our Screens

Air France have just launched their latest advertising campaign titled “France Is In The Air.” Headlined by a worldwide commercial created by BETC and directed by We Are From LA, the three week campaign will launch this Sunday and will be broadcast

Cathay Tell The World They Are A More Civilized Way To Travel

Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot

Cathay Tell The World They Are A More Civilized Way To Travel

Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot

Our Friends At Fiji Airways Have A Heart-Warming New Campaign

It’s no secret that we love how Fiji Airways have turned themselves around into a successful modern airline, and even with the recent departure of CEO Steven Pilcher, the carrier continues to impress. The latest campaign from the airline “Welcome

Our Friends At Fiji Airways Have A Heart-Warming New Campaign

It’s no secret that we love how Fiji Airways have turned themselves around into a successful modern airline, and even with the recent departure of CEO Steven Pilcher, the carrier continues to impress. The latest campaign from the airline “Welcome

The World’s Most Beautiful Safety Video Courtesy Of… You Guessed It

Holy smokes, another safety video from Air New Zealand? Hell, why not?  The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the

The World’s Most Beautiful Safety Video Courtesy Of… You Guessed It

Holy smokes, another safety video from Air New Zealand? Hell, why not?  The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the

Royal Brunei Impress With New Dreamliner

Royal Brunei, when we reported on their new livery and look a while ago, didn’t inspire us too much, their artists impressions made the aircraft look flat and badly proportioned. Now we like to think they saw our comments and

Royal Brunei Impress With New Dreamliner

Royal Brunei, when we reported on their new livery and look a while ago, didn’t inspire us too much, their artists impressions made the aircraft look flat and badly proportioned. Now we like to think they saw our comments and

Three Airline Videos Taking The Internet By Storm This Week

We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to

Three Airline Videos Taking The Internet By Storm This Week

We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to

Air New Zealand Do It Yet Again With Another Safety Video

Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty

Air New Zealand Do It Yet Again With Another Safety Video

Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty

Singapore Airlines Launch New Advertising Campaign

We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something

Singapore Airlines Launch New Advertising Campaign

We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something

KLM Aim Sky High!

Working on the Inflight Boutique for KLM for a couple of years, I personally know the hard work and effort that goes into the layout and photography of an inflight catalogue. It seems though, that KLM have lifted the bar

KLM Aim Sky High!

Working on the Inflight Boutique for KLM for a couple of years, I personally know the hard work and effort that goes into the layout and photography of an inflight catalogue. It seems though, that KLM have lifted the bar

Etihad Launch New Global Campaign

Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand

Etihad Launch New Global Campaign

Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand

Europe Caves In To Baggage Fees

This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper

Europe Caves In To Baggage Fees

This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper

Nothing Grey About Fast Jet’s Brand

FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with

Nothing Grey About Fast Jet’s Brand

FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with

Behind The Scenes of Air New Zealand’s Latest Safety Video

After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people

Behind The Scenes of Air New Zealand’s Latest Safety Video

After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people

Air New Zealand Impress With Hobbit Safety Video

Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle

Air New Zealand Impress With Hobbit Safety Video

Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle

Royal Brunei Airlines Reveal New Brand Identity and New Livery

So Royal Brunei Airlines might be an airline you’ve heard of if you’ve been trying to get a cheap ticket on the ‘Kangaroo route’ (Australia to Europe) as they often offer cheaper fares than some counterparts. However, not many people

Royal Brunei Airlines Reveal New Brand Identity and New Livery

So Royal Brunei Airlines might be an airline you’ve heard of if you’ve been trying to get a cheap ticket on the ‘Kangaroo route’ (Australia to Europe) as they often offer cheaper fares than some counterparts. However, not many people

Does British Airways’ New Advert Hit A Sour Note?

Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the

Does British Airways’ New Advert Hit A Sour Note?

Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the

TheDesignAir Top 10 Cool Airline Brands 2012

As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at

TheDesignAir Top 10 Cool Airline Brands 2012

As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at

We’re In Love With ‘Romantic’ Virgin Australia

Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and

We’re In Love With ‘Romantic’ Virgin Australia

Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and

Virgin Atlantic Is Officially Voted Coolest Travel Brand UK

Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines

Virgin Atlantic Is Officially Voted Coolest Travel Brand UK

Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines

Thomson New 787 Advert Is a Dream

There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics.

Thomson New 787 Advert Is a Dream

There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics.

Passbook, The New Airline ‘Must Have’ App?

There has been a bit of excitement running through the net recently of Apple’s impending iPhone launch, and with it, iOS 6, the new operating system, hosting a plethora of nifty new now-must-have-apps. The most important, and perhaps exciting to

Passbook, The New Airline ‘Must Have’ App?

There has been a bit of excitement running through the net recently of Apple’s impending iPhone launch, and with it, iOS 6, the new operating system, hosting a plethora of nifty new now-must-have-apps. The most important, and perhaps exciting to