It’s that time of year where airlines, and FIFA sponsors, start to really push home their partnerships, and Qatar Airways is not shying away from the limelight the launch of their new “Dancing in the Street” campaign which launched just moments ago.
Featuring Nicole Scherzinger, the airline is pushing a feel good anthem which will support the airline during the World Cup season. It’s no surprise that Nicole Scherzinger will also appear on the cover of their inflight magazine, Oryx, this month.
The video also picks up a variety of internet memes, including a homage to the happiest aircraft ground staff that became famous a few months ago for dancing his marshalling duties during a pushback.
It also showcases cabin crew, Doha’s International Airport and the airline’s brand new QSuites, allowing this one minute video to show off all the best elements of flying with the carrier, who fly 3 times a day to Moscow and once a day to St. Petersburg. This campaign will also set Qatar up as the next host city, who will see an influx of football fans in 2022.