Back in late 2017, London City Airport went through a new branding exercise that introduced a softer, lifestyle approach stripping away its hard-faced business image that reflected the city worker demographic looking to hop to and from Europe, New York and the rest of the UK. Brought to life by The Allotment, the new brand…
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You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important milestone, the airline has adopted a range of brand activities including a brand new Delft…
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It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new safety video, this time featuring the country’s most famous export, the All Blacks. All Blacks…
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Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…
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SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…
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While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by brick. So Emmet, Wyldstyle and the rest of the gang have decided to put their…
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It’s that time of year where airlines, and FIFA sponsors, start to really push home their partnerships, and Qatar Airways is not shying away from the limelight the launch of their new “Dancing in the Street” campaign which launched just moments ago. Featuring Nicole Scherzinger, the airline is pushing a feel good anthem which will…
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Qatar Airways has released a powerful video campaign in response to their closed airspace borders. Titled “No Borders, Only Horizons” the video subtly addresses their current situation with a strong, emotionally-based message. This latest campaign follows recent videos from Turkish Airlines featuring Morgan Freeman and Aeromexico that responded to the actions of the US. The…
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Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.” states Etihad. Heading…
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Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot more… well, civilized. On their microsite, Cathay state “We believe that travelling well is an…
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It’s no secret that we love how Fiji Airways have turned themselves around into a successful modern airline, and even with the recent departure of CEO Steven Pilcher, the carrier continues to impress. The latest campaign from the airline “Welcome To Our Home”, better aligns the airline with its goals and also reflects naturally with the…
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Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…
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BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and beyond the expectations of their customers. Enjoy the video below. Let us know what you…
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Emirates has launched a new global brand direction, titled “Hello Tomorrow”, which now offers a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand. Further from Emirates, the new theme is “designed for the age of consumer engagement and empowerment, the new ad campaign is about inspiring…
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