You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years.
To celebrate this important milestone, the airline has adopted a range of brand activities including a brand new Delft house – it’s 100th in the collection – a special livery and now a stunning new advertising campaign that showcases a family who have been a part of the airline since its inception.
The advert itself is stunning, with awe inspiring cinematography and has a beautiful narrative, showcasing how the carrier has inspired generations of women throughout the years.
As a lovely touch at the end, the latest of the generations becomes one of the carrier’s pilots, and while perhaps a little contrived, it does showcase the need for more female flight deck crew.
But for those who love aviation nostalgia, this campaign certainly hits the spot, and even brings me back to the warm fuzzy feeling as a child on my first flight with KLM over three decades ago.
The Big ‘Dutch’ Picture
One thought on “KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies”
Having retired from the airline industry after a 30-year career as a flight attendant, I thoroughly enjoyed the KLM 100th anniversary video. It also reminded me that my very first KLM flight was exactly 50 years ago – in August, 1969 – from Barcelona to Amsterdam, aboard a DC-9.