BRANDING SUPPORT

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…

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BRANDING HISTORY

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important milestone, the airline has adopted a range of brand activities including a brand new Delft…

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