Posts Tagged: branding

MEA receives new A321neo with new interiors and livery

MEA doesn’t often feature on TheDesignAir, as it has slipped under the radar for a while with its older fleet and less-than-design approach to aviation. However it seems the airline has turned a corner and is featuring firmly on our

MEA receives new A321neo with new interiors and livery

MEA doesn’t often feature on TheDesignAir, as it has slipped under the radar for a while with its older fleet and less-than-design approach to aviation. However it seems the airline has turned a corner and is featuring firmly on our

OMG, OWG launches brand image and we’re a bit … WOW

Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the

OMG, OWG launches brand image and we’re a bit … WOW

Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The

Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The

ANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.

While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route

ANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.

While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route

HNA Launches New ‘Dream Feather’ Brand Concept, Designed By Priestmangoode

  HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect

HNA Launches New ‘Dream Feather’ Brand Concept, Designed By Priestmangoode

  HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect

ANA Goes Kabuki With New Safety Video

After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale

ANA Goes Kabuki With New Safety Video

After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale

Etihad Launches ‘Choose Well’ Campaign Highlighting New Product Offering

  Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey

Etihad Launches ‘Choose Well’ Campaign Highlighting New Product Offering

  Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey

It’s Christmas Time, So Bring On The Tear-Jerkers

SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases

It’s Christmas Time, So Bring On The Tear-Jerkers

SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases

Emirates Launches New Children’s Toy Range Featuring Fan Favourites

Emirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as

Emirates Launches New Children’s Toy Range Featuring Fan Favourites

Emirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as

Everything Is Awesome! Well… It Is Now, Thanks To Turkish Airlines’ Simply Brilliant New Safety Video

While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by

Everything Is Awesome! Well… It Is Now, Thanks To Turkish Airlines’ Simply Brilliant New Safety Video

While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by

El Al Introduces New Onboard Food Experience Design And Concept By Local Studio lyly.design

Launched this week, El Al have brought a rather beautiful new food design to its inflight product, timed to coincide with the launch of the airline’s new 787-9. Until today, El Al’s inflight food offering was wrapped in rather utilitarian packaging.

El Al Introduces New Onboard Food Experience Design And Concept By Local Studio lyly.design

Launched this week, El Al have brought a rather beautiful new food design to its inflight product, timed to coincide with the launch of the airline’s new 787-9. Until today, El Al’s inflight food offering was wrapped in rather utilitarian packaging.

Singapore Airlines Launches New Safety Video, Showcasing Singapore

  Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a

Singapore Airlines Launches New Safety Video, Showcasing Singapore

  Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

How Do You Bring Together Two Different Brands? You Celebrate Differences.

When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different

How Do You Bring Together Two Different Brands? You Celebrate Differences.

When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different

‘Tis The Season… For Christmas Videos

It’s that time of year when Christmas videos from aviation companies around the world come out. We are keeping our ears to the ground to seek out the most inspirational, humorous and heartwarming. Keep coming back to see our updates.

‘Tis The Season… For Christmas Videos

It’s that time of year when Christmas videos from aviation companies around the world come out. We are keeping our ears to the ground to seek out the most inspirational, humorous and heartwarming. Keep coming back to see our updates.

Going Behind The Scenes At Hornall Anderson For Their Alaska Rebrand

Alaska’s rebrand was well received when it was launched at the end of January with aviation fans (including us) around the world taking to the refreshed look. Sometimes though even a small shift in the look of an airline can take

Going Behind The Scenes At Hornall Anderson For Their Alaska Rebrand

Alaska’s rebrand was well received when it was launched at the end of January with aviation fans (including us) around the world taking to the refreshed look. Sometimes though even a small shift in the look of an airline can take

TheDesignAir’s Top 10 Cool Airline Brands 2014

We are pleased to announce our Top 10 Cool Airline Brands 2014, the list features the ‘coolest’ airlines found around the world, as voted by our judging panel. This year brought a variety of new entrants, due to their work

TheDesignAir’s Top 10 Cool Airline Brands 2014

We are pleased to announce our Top 10 Cool Airline Brands 2014, the list features the ‘coolest’ airlines found around the world, as voted by our judging panel. This year brought a variety of new entrants, due to their work

Virgin Atlantic Wipe The Pants Off BA With Clever New Advert

BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and

Virgin Atlantic Wipe The Pants Off BA With Clever New Advert

BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and

American Airlines Hints Further At New Brand

With the recent update of both their AA IOS app, featuring slicker graphics, cleaner navigation and smaller more restrained typography; and the new check in kiosks starting appearing across the network with new updated graphics, it is clear to see

American Airlines Hints Further At New Brand

With the recent update of both their AA IOS app, featuring slicker graphics, cleaner navigation and smaller more restrained typography; and the new check in kiosks starting appearing across the network with new updated graphics, it is clear to see

Nothing Grey About Fast Jet’s Brand

FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with

Nothing Grey About Fast Jet’s Brand

FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with

Hello Kitty! Royal Laurel Class Debuts On Eva Air

Eva Air have recently launched their newest business class seat, looking very much like the new Weber‘s ‘Cirrus’ reverse herringbone seat, as launched on Qatar and Lufthansa amongst others. Titled ‘Royal Laurel Class‘ this seat will be offered on their Taipei-New

Hello Kitty! Royal Laurel Class Debuts On Eva Air

Eva Air have recently launched their newest business class seat, looking very much like the new Weber‘s ‘Cirrus’ reverse herringbone seat, as launched on Qatar and Lufthansa amongst others. Titled ‘Royal Laurel Class‘ this seat will be offered on their Taipei-New

Is it a game show? What a peach!

No, this isn’t an advert for a new Japanese game show. This was the launch of Japan’s first LCC’s uniform. Welcome to Peach! Still unsure of why it’s called Peach, but according to the airline, the name “Peach” was chosen

Is it a game show? What a peach!

No, this isn’t an advert for a new Japanese game show. This was the launch of Japan’s first LCC’s uniform. Welcome to Peach! Still unsure of why it’s called Peach, but according to the airline, the name “Peach” was chosen