The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
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With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
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Award-winning Taiwanese carrier Starlux has just received its first of over a dozen new A350s, destined to start flying long-haul routes next year. As well as being the first carrier to have Airbus’ latest version of the XWB, which features an additional 4″ of internal width at the shoulder level and electronically tinted windows. While…
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Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…
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Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold new, deck chair and beach towel inspired (I kid you not) livery. No, it’s not April 1st, and we did have…
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Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…
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Alaska Airlines isn’t shy of special liveries. In fact, its first ‘Salmon Thirty Salmon’ livery – which celebrated the airline’s involvement with the shipment of the precious and tasty cargo –was so popular it returned in 2012. While the airline isn’t the only US carrier to adorn their aircraft with marine life, with Southwest also…
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Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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All attention this week might have been on JetBlue’s much anticipated entry in to the TransAtlantic race, but with it came a nifty little amenity for passengers in coach that we absolutely love. Developed in collaboration with JetBlue – Formia, the international guest amenity and hospitality specialist – the new kits are now available on the airline’s highly anticipated transatlantic…
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Lebanon’s national carrier Middle East Airlines (MEA) has just revealed new amenities for their business class passengers, designed to match the new interiors that the A321neo’s have brought to the fleet. The airline partnered with Kaelis, an independent provider of onboard products, services and solutions, to create a new comfort set to make their business…
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French leisure carrier Corsair, based in Paris Orly has just received the very first of 5 new A330neo aircraft which will modernise its fleet. Last year saw the retirement of its 747s which have now been replaced by an all Airbus A330 fleet. The airline has streamlined its network offering which once spanned the US…
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Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
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Airbus is soon to bring its first A320 family Airspace cabin to the market thanks to JetBlue’s new A321 which will be flying in just a few months’ time. Airbus has just recently started flight testing of the first Airspace Single-Aisle aircraft. A second phase of in-flight testing will take place in February to validate…
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Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
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Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…
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COVID-19 has certainly kept airlines on their toes, and while many airlines are frantically trying to get their operations off the ground once again, there’s been an unusual, yet somewhat expected side effect. For years airlines have strived to become lifestyle brands, as relevant in the home as they are in the skies. The problem…
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MEA doesn’t often feature on TheDesignAir, as it has slipped under the radar for a while with its older fleet and less-than-design approach to aviation. However it seems the airline has turned a corner and is featuring firmly on our radar now. While not as ‘bells and whistles’ as many other Middle Eastern carriers, it…
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Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the Coronavirus stigma facing the travel sector and start affordable flights from its home in Quebec…
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Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that already has a decent reputation for service and hard product. This project encompassed pretty much…
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Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel Pertegaz, Elio Berhanyer and Adolfo Domínguez. The expansive line of clothing and accessories will adorn…
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The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…
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You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important milestone, the airline has adopted a range of brand activities including a brand new Delft…
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Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The rebranding (yes it’s already a rebrand) comes in preparation for commercial launch targeted for December…
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While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route for the airline, it features three distinct characters (Lani, Kai and Lā) – modelled after the Airbus…
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HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect a sense of place and appeal to international passengers’. Entitled ‘Dream Feather’ the concept is…
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After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…
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Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…
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SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…
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Emirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as voted by customers and fans in a social media competition held last year. The airline…
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While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by brick. So Emmet, Wyldstyle and the rest of the gang have decided to put their…
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