Peach Aviation celebrates its 15th anniversary with a rebrand that reflects maturity while retaining its playful identity. Collaborating with nendo, the new design incorporates Japanese culture, softer typography, and thoughtful details. The brand’s challenge lies in extending this identity into actual experiences, ensuring depth beyond aesthetics.
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United Airlines has unveiled a comprehensive redesign of its aircraft interiors, establishing a more cohesive and competitive premium experience across its fleet. This strategic overhaul aims to enhance passenger comfort and elevate United within the global premium market, while acknowledging the broader industry trend toward standardization in business class offerings.
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Airline branding has shifted towards digital optimization, sacrificing uniqueness for simplicity. Many airlines now appear interchangeable, losing emotional resonance. Brands like Emirates illustrate the importance of physical experiences in building identity. Future airline brands must prioritize human connections and distinctive storytelling, using digital tools to enhance, not define, their essence.
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The aviation industry is increasingly adopting a generic concept of luxury, which leads to a loss of distinct airline identities. Airlines are urged to celebrate their unique characteristics and cultural roots rather than conforming to a uniform standard. Genuine luxury should evoke recognition and authenticity, creating memorable passenger experiences.
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Brussels Airlines is evolving its identity with a refined brand image that emphasizes emotional connection and personal touch. Collaborating with WeWantMore, the airline retains its core elements while enhancing visual sophistication. This rebranding focuses on creating a human, welcoming experience that reflects Belgian hospitality, presenting itself as a boutique airline in the sky.
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Air New Zealand has launched a new uniform collection designed by Emilia Wickstead in partnership with tā moko artist Te Rangitu Netana, blending craftsmanship and cultural storytelling. The designs prioritize identity, inclusivity, and heritage, featuring handcrafted patterns and thoughtful motifs, marking a significant shift in the airline’s branding approach.
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Korean Air has finally introduced a new brand, replacing the iconic baby blue livery that’s graced the skies since 1984. The livery and new brand comes as the airline starts its combination of Asiana into Korean Air. In an interesting, and perhaps baffling approach the airline’s planes will now sport the word “Korean”, instead of…
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Korean Air is a fairly iconic brand. Its timeless baby blue and white liveries are instantly recognisable. There are very few airlines that can boast such an identifiable ‘blue’ livery. And while the logo itself is somewhat reminiscent of the Pepsi logo, this Taegeuk has a much deeper cultural meaning within Korea stemming back hundreds…
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Air India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much…
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Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
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Aegean just completed its Neo-era rebranding by presenting the new uniforms, in collaboration with the renowned Greek brand Zeus+Dione. The new uniforms, which were designed by the creative direction of Marios Schwab, are in perfect harmony with Aegean’s “Neo-era vision” and image, incorporating core design touches that seamlessly connect with the larger passenger experience. As…
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It’s apparently amenity kit season, as a range of airlines including United, Thai Airways, Hawaiian and Brussels Airlines have all released new amenity kits in a bid to enhance the passenger experience. There are two key trends emerging in these kits now, something that we had been hoping airlines would embrace moving forward. One was…
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It might have been a long time coming, infact, we’ve known about this rebrand for a while, but Eurowings Discover has finally broken free of its Eurowings shackles to become an airline in it’s own right. And yes, yet another airline in Lufthansa’s grand arsenal of airline brands. Pitched clearly as a competitor to rival…
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You will be forgiven for not knowing of this new Bermuda-based startup, but it’s certainly going to be getting a lot of attention in the coming months. The airline has been a long time in the making. Bermudair actually comes from Adam Scott—the same CEO who wanted to start Odyssey, the all-business class airline that…
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TheDesignAir often references how colourful, vibrant and culturally diverse the Pacific is, and why its given birth to some of the most vibrant and exciting airline brands, liveries and uniforms in the skies. We take a look at Air Tahiti, one of the bigger brands in the region, but often overlooked by its long-haul rival…
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I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
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Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram earlier today. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to…
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Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…
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Fastjet has just revealed a brand new uniform, representing “a modern and smart look that captures the airline’s brand identity, that will now be worn by its ground staff and aircrew across all its bases in Zimbabwe and South Africa,” states the airline’s press release. The new uniform shakes off the bright yellow threads that…
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The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
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With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
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Award-winning Taiwanese carrier Starlux has just received its first of over a dozen new A350s, destined to start flying long-haul routes next year. As well as being the first carrier to have Airbus’ latest version of the XWB, which features an additional 4″ of internal width at the shoulder level and electronically tinted windows. While…
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Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…
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Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold new, deck chair and beach towel inspired (I kid you not) livery. No, it’s not April 1st, and we did have…
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Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…
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Alaska Airlines isn’t shy of special liveries. In fact, its first ‘Salmon Thirty Salmon’ livery – which celebrated the airline’s involvement with the shipment of the precious and tasty cargo –was so popular it returned in 2012. While the airline isn’t the only US carrier to adorn their aircraft with marine life, with Southwest also…
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Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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All attention this week might have been on JetBlue’s much anticipated entry in to the TransAtlantic race, but with it came a nifty little amenity for passengers in coach that we absolutely love. Developed in collaboration with JetBlue – Formia, the international guest amenity and hospitality specialist – the new kits are now available on the airline’s highly anticipated transatlantic…
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Lebanon’s national carrier Middle East Airlines (MEA) has just revealed new amenities for their business class passengers, designed to match the new interiors that the A321neo’s have brought to the fleet. The airline partnered with Kaelis, an independent provider of onboard products, services and solutions, to create a new comfort set to make their business…
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French leisure carrier Corsair, based in Paris Orly has just received the very first of 5 new A330neo aircraft which will modernise its fleet. Last year saw the retirement of its 747s which have now been replaced by an all Airbus A330 fleet. The airline has streamlined its network offering which once spanned the US…
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