There has been a bit of excitement running through the net recently of Apple’s impending iPhone launch, and with it, iOS 6, the new operating system, hosting a plethora of nifty new now-must-have-apps. The most important, and perhaps exciting to hit the airline industry is Passbook. Passbook seems to be a relatively nifty idea, sorting…
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United have announced on their facebook page that their 787 will have a new look to it’s livery. To quote their site, “Our 787 fleet will be painted with the globe livery but will get its own unique twist: the gold line along both sides of the fuselage will feature a special swoop from nose to…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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So Malaysia Airlines is the latest airline to get hold of their brand-spanking-new-shiny-flying-office-block of a plane, the A380. Malaysia have been keen to push their product offering forward with the launch of their new fleet of 6 mega planes. On board chef’s for first class passengers, lie flat seats for business passengers and Thales entertainment…
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Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…
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KLM might be known as the very first airline in the world, but silently over 90 years they have really generated a cracking archive of posters. They’ve been one of the first airlines to advertise their services and their posters span a whopping 9 decades and the styles of their advertising showcase more than the…
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Emirates has launched a new global brand direction, titled “Hello Tomorrow”, which now offers a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand. Further from Emirates, the new theme is “designed for the age of consumer engagement and empowerment, the new ad campaign is about inspiring…
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