This week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning inflight entertainment system which has one of the widest-ranging selection of movies, TV shows and…
Read More
Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we all feel when stepping on-board an aircraft. Filmed aboard a fictitious 787, the 1-minute-long advert…
Read More
Air France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair. In a series of five short one minute videos, Li, Louise and Charlotte guide us through…
Read More
Aeromexico just revealed their latest bold advertising campaign in a bid to promote Mexico as much more than just its stereotypical global perception. Running at 30 seconds long, the new spot offers a selection on vignettes to dispel the myths around Mexico, and showcase it as a progressive and peaceful destination. Part of a…
Read More
Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.” states Etihad. Heading…
Read More
Air France have just launched their latest advertising campaign titled “France Is In The Air.” Headlined by a worldwide commercial created by BETC and directed by We Are From LA, the three week campaign will launch this Sunday and will be broadcast in France, USA, Brazil, Japan, China and Italy.It also will be supported by campaigns in the…
Read More
American have just launched a beautiful print campaign, to celebrate the reinvention of their trans-con service, (which has become the latest turf that the major US airlines are fighting for customers) which we covered a while ago. The new AA A321’T’ fleet now operates between East and West coast and are becoming part of the…
Read More