Virgin Atlantic successfully manage to capture the Upper Class experience in their new TV advert pitched toward business travellers. Titled “The Idea” it showcases their new B787-9 product. The airline is positioning itself to showcase their luxurious front-end product to the UK public. Replacing the airline’s Flying In The Face of Ordinary (#Fitfoo) advertising campaign, this advert is much more of a direct sell, driving the product, rather than the ethos of the airline. Showcased in just a fraction of the commercial, is the Upper Class Wing, with chauffeur check-in, Heathrow Clubhouse, including hair salon, bar and pool table, 787 Upper Class bar and recently renovated Upper Class Suite.
This may be the first we have seen this year, there are no doubt plenty more airlines to launch their own campaigns as the months progress. Don’t forget to subscribe to TheDesignAir to keep up to date with the latest in Aviation brand and design news!