With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
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Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…
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Christmas is well and truly upon us, and with that comes a wave of Festive Airline videos. Perhaps the funniest of these out there right now comes from social media savvy carrier Air New Zealand. Poking innocent fun of New Zealand’s particular accent, Santa struggles to understand the gift requests. Titled “A Very Merry Mistake”…
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Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
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The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring Oscar winner Morgan Freeman. The campaign follows from last year’s “Batman v Superman” campaign which first…
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Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…
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Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.” states Etihad. Heading…
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Air France have just launched their latest advertising campaign titled “France Is In The Air.” Headlined by a worldwide commercial created by BETC and directed by We Are From LA, the three week campaign will launch this Sunday and will be broadcast in France, USA, Brazil, Japan, China and Italy.It also will be supported by campaigns in the…
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Virgin Atlantic successfully manage to capture the Upper Class experience in their new TV advert pitched toward business travellers. Titled “The Idea” it showcases their new B787-9 product. The airline is positioning itself to showcase their luxurious front-end product to the UK public. Replacing the airline’s Flying In The Face of Ordinary (#Fitfoo) advertising campaign, this…
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We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
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Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…
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BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and beyond the expectations of their customers. Enjoy the video below. Let us know what you…
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