Air India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much…
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Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
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British Airways has today premiered its new onboard safety video replacing the somewhat tired comedy-led video from quite a few years ago. It stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original. It’s a perfect addition to the brand positioning, showcasing…
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Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
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Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
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Air New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…
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This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…
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Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…
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Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the Star Wars: The Rise of Skywalker by releasing a safety video, special livery and Mileage…
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It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new safety video, this time featuring the country’s most famous export, the All Blacks. All Blacks…
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JetBlue, like many other airlines, gets itself behind Pride each year, but yesterday it announced announced a series of special events, highlighting the airline’s continued support for various LGBTQ organisations throughout Pride Month. At the heart of these events, ‘The Official Airline of Fierce’ and RuPaul’s Drag Race named one of the fleet “Shantay Blue Stay”…
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While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route for the airline, it features three distinct characters (Lani, Kai and Lā) – modelled after the Airbus…
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Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
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It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one of their 777’s for years. But, beginning June 1, United Airlines will launch its latest…
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After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…
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While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by brick. So Emmet, Wyldstyle and the rest of the gang have decided to put their…
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Just in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring the spectacle together. Etihad draws comparisons between the preparation behind fashion shows and preparing an…
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Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
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Another year, another safety video. Air New Zealand have brought a brand new aesthetic to their latest video, with both Katie Holmes and Cuba Gooding Jr. acting as ‘god like’ creators, presenting New Zealand as a destination that has to be experienced to be believed. “It’s a land of stunning beauty, magical places and friendly…
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Turkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…
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Qantas has just launched a brand new safety video that showcases Australia in all its natural glory. From an oxygen mask demonstration at the Museum of Old and New Art in Hobart to a life-jacket demonstration at Bondi Icebergs, the video will be introduced across Qantas’ domestic and international fleet from today, as well as featuring…
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So re-inventing the safety video isn’t really anything new, we’ve covered countless airlines and their spin-off from the stereotypical safety video, where seat belts have been fastened anywhere from Middle Earth to tropical beaches and Retirement homes. However, Hawaiian Airlines has removed the gimmick and instead position themselves as the real owners of the Hawaiian market. Featuring over…
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Air New Zealand has continued its legacy of leading the safety video meme after releasing yet another cinematic masterpiece for its onboard safety videos. The carrier teamed up with the All Blacks and an all-star line-up of international rugby greats to tackle the airline’s latest on board safety video, Men in Black Safety Defenders. Inspired by Men in Black,…
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Ok Ok, so some of us are getting bored of these safety video memes, however, here’s a bit of mid-week fun. Delta have really pulled out the stops with this Internet-fest of a safety video. Whilst we have spotted some of the internet stars featuring in this video, some have gone straight over our…
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We are becoming great fans of Air France’s new design direction, with the introduction of their new advertising campaign, both in print and on the screen. One of our eagle-eyed followers (thank you!) managed to spot this new, beautiful and unofficially released video though. A tongue-in-cheek safety video which has to be one of the…
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We are so happy to finally announce a brand spanking new video for Virgin Atlantic. One of the original pioneers in ‘cool and original’ safety videos, the British Airline has once again shown what it can do when it put its mind to it. Taking inspiration from iconic titles such as Brief Encounter and 2001, A…
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Holy smokes, another safety video from Air New Zealand? Hell, why not? The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…
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Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…
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After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…
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Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…
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