Air New Zealand has continued its legacy of leading the safety video meme after releasing yet another cinematic masterpiece for its onboard safety videos. The carrier teamed up with the All Blacks and an all-star line-up of international rugby greats to tackle the airline’s latest on board safety video, Men in Black Safety Defenders. Inspired by Men in Black, Air New Zealand’s latest safety instalment features All Blacks’ Captain Richie McCaw and Dan Carter as Men in Black agents. Whilst this one may serve more cheese than your inflight meal, it’s put a smile on our face.
It’s not a surprise they have brought in the All Blacks, they have been long standing supporters of their nation’s team even having aircraft in ‘All Black’ liveries in a bid to their support. Starring alongside the two long-serving All Blacks is Coach Steve Hansen, team mates Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg who gets to test his vocals alongside Kiwi musician Stan Walker. And there’s even a special cameo from Frank the pug.
American actor Rip Torn reprises his role as Chief of the Men in Black with Wallabies great David Campese, former England Captain Martin Johnson and former Argentinean Captain Agustin Pichot making cameo appearances. Air New Zealand Head of Global Brand Development Jodi Williams says the airline is Crazy About Rugby making the All Blacks the perfect partner for its latest safety offering. “We recently extended our sponsorship of the All Blacks and New Zealand Rugby through until 2020 and thought what better way to celebrate than with a safety video.
Starting today the new video will be rolled out on to all aircraft, which is great news for most. However, Australian Wallabies great David Campese admitted his appearance in Men in Black Safety Defenders is likely to come at a cost. “I’m expecting to get a right ribbing from my mates for appearing in a video promoting the All Blacks, Australia’s key opponents. They’ll never let me live it down.” However we are siding with Richie. All Blacks Captain Richie McCaw says the players had a great time making the video. “We had a lot of laughs on set and were blown away by Israel’s hidden singing talent. If rugby doesn’t work out for him he clearly has a promising career as a back-up singer.” Israel Dagg says growing up he was a huge fan of the Men in Black films. “I grew up listening to the iconic Men in Black movie soundtrack song. Hopefully I’ve done it some justice.”