Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…

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Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…

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How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…

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‘Tis The Season… For Christmas Videos

It’s that time of year when Christmas videos from aviation companies around the world come out. We are keeping our ears to the ground to seek out the most inspirational, humorous and heartwarming. Keep coming back to see our updates. WestJet WestJet has produced another tear-jerker video this year which celebrates the charitable efforts of…

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Turkish Airlines Launch Magical New Safety Video

Turkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…

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Qantas Offers Two New Australian Additions To Its Inflight Product

Qantas has just launched a brand new safety video that showcases Australia in all its natural glory. From an oxygen mask demonstration at the Museum of Old and New Art in Hobart to a life-jacket demonstration at Bondi Icebergs, the video will be introduced across Qantas’ domestic and international fleet from today, as well as featuring…

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Yes Air New Zealand Have A New Safety Video. But There’s Not A Hobbit In Sight

Air New Zealand has continued its legacy of leading the safety video meme after releasing yet another cinematic masterpiece for its onboard safety videos. The carrier teamed up with the All Blacks and an all-star line-up of international rugby greats to tackle the airline’s latest on board safety video, Men in Black Safety Defenders. Inspired by Men in Black,…

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The World’s Most Beautiful Safety Video Courtesy Of… You Guessed It

Holy smokes, another safety video from Air New Zealand? Hell, why not?  The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…

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Air New Zealand Do It Yet Again With Another Safety Video

Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…

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Behind The Scenes of Air New Zealand’s Latest Safety Video

After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…

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Air New Zealand Impress With Hobbit Safety Video

Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…

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