Qantas has just launched a brand new safety video that showcases Australia in all its natural glory. From an oxygen mask demonstration at the Museum of Old and New Art in Hobart to a life-jacket demonstration at Bondi Icebergs, the video will be introduced across Qantas’ domestic and international fleet from today, as well as featuring on the airline’s online channels.
While the video is first and foremost a safety communication, it will also form the basis of a new tourism campaign. It’s a clever brand partnership that has a logical symbiotic relationship.
Qantas and Tourism Australia will work together over the next 12 months to promote the locations featured and maximise the benefits for local tourism operators. In particular, Tourism Australia will lend its social media marketing power, helping the video reach millions of people globally.
Meanwhile Qantas has also launched a new collaboration with iconic Australian brand, Country Road which provides the premium economy passenger with an elevated product offering to what is currently seen in most premium economy cabins. Working with Watermark Products, this funky and stylish amenity kit was launched onboard on Australia Day, last week.
“We love what Country Road does and we’re really proud to partner with such an iconic brand to give our customers around the world an authentic Australian experience when they fly with us,” said Phil Capps, Qantas’ Head of Product and Service Development.
The new premium economy amenity kits will be available in on all Qantas Airbus A380 and Boeing 747 flights, including to London, Dubai, Los Angeles, San Francisco, New York, Dallas/Fort Worth, Hong Kong, Tokyo, Santiago and Johannesburg.