The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
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Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…
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Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s messages worldwide. However, it’s not the first livery to support the Expo. Eagle eyes may have noticed a circular pattern on many of their fleet.…
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Emirates is one of the last bastions of the A380. Thanks to its critical mass of the product, once vaccines take hold and confidence in travel returns, the airline will be well poised to offer luxury travel to the masses once again. The carrier already has an arsenal at its ready to help position itself…
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Emirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as voted by customers and fans in a social media competition held last year. The airline…
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Emirates has once again kept itself ahead of the curve by refreshing its premium offering with brand new luxury products in their First and Business Classes. The new products stem from collaborations with Byredo skincare, Bowers & Wilkins and no surprises that Emirates’ longstanding partnership with Bulgari continues, now with refreshed amenity kits. For First…
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We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…
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This month Emirates started providing an immersive cinematic experience in its lounges in Dubai International Airport by providing Skylights theatre headsets to customers. The headsets are being trialled in the Business Class lounge in Concourse B for the month of April and in the First Class lounge in concourse B in May. The introduction of…
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It might look like a game of spot the difference but Emirates has announced a more spacious business class seat on their 777-200LR’s. These new cabins aren’t found on all the 777 fleet, in fact, the new 2-class configuration is found only just 10 aircraft, flying specific routes starting with Ft. Lauderdale on 6th March.…
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Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
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Today saw the grand opening of Emirates’ latest lounge in Boston Logan International Airport. The lounge, which marked a soft opening in April 2017, is now open to Emirates First Class and Business Class customers as well as Platinum and Gold members of Skywards, the airline’s frequent flyer program. This latest lounge reaffirms Emirates’ commitment to…
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Recently the ME3, Emirates, Etihad and Qatar have all garnered attention for their differing stances on their lucrative premium passengers. While Etihad has taken the stance of appealing to all classes especially economy, Emirates is going to try to lure First Class passengers with a new First Class cabin in November, and Qatar seeks to…
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One of the best reasons to fly on Emirates’ A380 is to experience their onboard walk-up bar. While retaining the trademark horseshoe-shaped centrepiece, Emirates’ latest A380 Onboard Lounge will offer more seating space with a new seating arrangement along the windows on both sides of the bar. Eagle-eyed readers may notice there is no walnut…
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Emirates isn’t new to up-cycling, but this year, it has focussed its environmental efforts on part of its inflight experience. What is often seen as a small static-inducing luxury in economy (and often kept as a souvenir) could be one of the least environmentally-friendly passenger experience products. However, the Dubai based carrier has started a rather…
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Not to be outdone by their counterparts, Emirates launched new amenity kits and loungewear for their premium passengers at the end of December. The expansive collection of amenities include First Class lounge wear, luxury blankets, skincare from VOYA and a new range of amenity kits from their long-standing partnership with Bulgari. As well as new plush,…
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Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…
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Last month, Emirates launched a brand new set of Economy Class amenity kits. The kit bags reflect Emirates global coverage and come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of…
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Emirates last week announced that all new 777-300ER and A380 deliveries will be outfitted with enhanced IFE screens and technology, allowing passengers to flick through a massive 4,300 hours of entertainment. That is virtually half a year non-stop of watching a TV, meaning it is practically impossible to watch the whole entertainment offering, even if…
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…Emirates, perhaps no surprise there, but whilst all eyes have been on their competitors Qatar Airways and Etihad in 2014, Emirates has quietly grown itself to be one of the powerhouses of the international airline industry. Last year saw the airline receive no less than 27 aircraft, the equivalent of slightly more than one delivery a…
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