Last month, Emirates launched a brand new set of Economy Class amenity kits. The kit bags reflect Emirates global coverage and come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions and the Middle East design, in particular, features Arabic calligraphy by UAE-based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks – each tailored to the style of the kit bag.


We love a decorated amenity kit bag that serves a purpose long after a flight and these new bags fit the bill. Made of Neoprene material, these water resistant pouches are designed to be reused after the flight to store anything from “devices to cosmetics or stationery,” state Emirates.

Hand holding mobile smart phone

In a novel twist that will probably appeal more to children than adults, Emirates has turned this new range of stylish bags into the world’s first interactive amenity kit, by utilising augmented reality technology. Partnering with the Blippar mobile phone app, Emirates customers will be able to unlock a range of entertaining tools to amuse passengers onboard including activities, music and health tips for a more comfortable and relaxing travel experience. The content will continually be refreshed every six months so customers can look forward to new updates.

Complementing an already impressive IFE system with over 2,500 channels of entertainment, the new amenity kits come to life by utilising the free Wi-Fi on board all A380s and most B777s. The amenity kits are now available on selected long-haul routes and on all ultra-long haul services.



Posted by:Jonny Clark

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