American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Could seats get wider for long-haul any time soon? Lift Aero Design think there’s an opportunity

Passenger seat rules and regulations regarding ergonomics haven’t really changed in decades. However, as a race, human’s have continued to evolve, and we’re getting larger and taller. This means economy seats and cabins once comfortable for passengers in the 1960’s are no longer viable for today’s traveller. In fact the CDC says between 1960 and…

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Could Vantage Solo become one of the most common seats in Business Class for the next decade?

The industry has been mooting the possibility of growth in the long-haul single-aisle market across the past couple of years, however 2020’s pandemic has rapidly escalated this conversation. These narrow body ultra-long-haul aircraft are perfectly suited for a subdued travel market across the next few years, with fewer seats and the ability to connect point-to-point…

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Roo-hoo! Qantas shows off the newly refurbished A380 product, now flying to London

The first of Qantas’ upgraded A380s welcomed its first passengers yesterday on the London to Sydney route, delivering a radical new cabin enhancement for Australia’s national carrier’s largest aircraft. The multi-million dollar upgrade of their 12 superjumbo aircraft includes new seating across Business and larger Premium Economy cabins and a refresh of the aircraft’s First…

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American Airlines And Casper, A Dream Partnership

American Airlines is the latest airline to introduce branded bedding to the skies of North America. Beginning in December, AA customers seated in long-haul international and transcontinental First or Business class and Premium Economy can enjoy a suite of advanced sleep offerings designed by Casper’s award-winning engineering team. The Casper line of sleep products will…

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