Air Italy has just announced that it will bring a totally new Economy Class meal with brand new packaging and enhanced inflight service for all long-haul Economy Class flights to and from its Milan hub.
Starting this September, the new inflight dining experience will feature a fully refreshed set of menus. It also heralds the introduction of its own ‘Le Delizie’ brand which will been rolled out on all long-haul flights.
The new service is complemented by a full range of redesigned metal service-ware and packaging that is “modern and elegant and is perfectly complemented with colours, ingredients and flavours that pay homage to the different regions of Italy, the home of taste,” states Air Italy.
In addition, customers can look forward to generous larger portions of starter, main course and desserts, stainless steel cutlery and a full-sized personal water bottle that brings together a refined dining experience, one of the largest parts of the overall travel experience for Economy Class passengers.
“Air Italy is working tirelessly to offer our customers a luxury flight experience, complete with innovative comforts and services, as we continue to help them imagine the world differently,” said Rossen Dimitrov, Chief Operating Officer of Air Italy. “Just this week, we were rated as a Four Star Global Airline in the annual APEX Official Airline Ratings, as voted for by our passengers, making us the only Four Star rated airline in Italy.’’
“This new Economy Class product and service is yet another step in our development to ensure that we offer our passengers the very best possible customer experience throughout their entire journey.’’
“We want to ensure that everyone who chooses to fly with us can enjoy their journey, savour our delicious menus, taste our Italian specialties – from breakfast all the way through to dinner – and all accompanied by a glass of one of our many fine wines.’’
“Enhancing the catering and inflight service on long-haul flights is one of the best ways to showcase an airline’s commitment to offer the most refined travel experience, helping differentiate it as a carrier that is truly customer focused.”
The Big Picture
TheDesignAir 
Super! Good way for an airline to go forward! Thanks for the post.
I hope that they will soon be included as a OneWorld airline – since they are partially owned by Qatar.