Last week saw Iberia receive the latest addition to the fleet, a brand new Airbus A350-900. The aircraft is the first of 16 A350 XWB on order, becoming the 18th airline to operate the aircraft type.
The aircraft is configured in a premium three-class layout, with 348 seats, including 31 full lie-flat bed Business, 24 Premium Economy and 293 Economy seats. When it came to the business class cabin, Iberia put their trust in Mormedi to improve the user experience of the Business class seat, the Stelia Solstys 3.
Tasked with creating a clean visual look of the seat, Mormedi integrated elements such as padding, the exterior shape of the seat shell, armrests, magazine holder, reading lights and cocktail table, while also achieving a better experience for Iberia’s clients.
In relation to the materials and finishings, the redesign had to respect Iberia’s current look and feel and the aesthetic defined for the A350. This is a sensible move as it attempts to keep a cohesive passenger experience across the fleet, albeit with an improved product on the latest aircraft.
Mormedi decided to resolve three specific needs: modify the form of the seat shell for more privacy; increase the storage space; and evaluate the area to position a bottle on the cocktail table.
Concentrating on the details, the design team worked specifically on the CMF (colour, materials, finish) to create less of a utilitarian seat, instead, creating a more residential, homely product that will feel more comfortable and homely on the carrier’s long-haul flights that the aircraft will eventually fly.
TheDesignAir 