Emirates Refreshes Amenities In First & Business

Not to be outdone by their counterparts, Emirates launched new amenity kits and loungewear for their premium passengers at the end of December. The expansive collection of amenities include First Class lounge wear, luxury blankets, skincare from VOYA and a new range of amenity kits from their long-standing partnership with Bulgari.

As well as new plush, faux sheep-skin blanket in First Class (also available for purchase on the airline’s online store) Emirates has also introduced the world’s first moisturising lounge wear designed for an airline. In partnership with Matrix, the suits use Hydra Active Microcapsule Technology designed to keep skin hydrated during the flight. The patented technology uses billions of capsules applied to the fabric which gently releases naturally-moisturising Sea Kelp during movement. The suits (which maintain their moisture-releasing technology for up to 10 washes) include matching slippers and eye mask and come in a stylish felt pouch.

A new range of luxury spa products have been designed for both on board and on the ground from award-winning Irish brand VOYA. Created exclusively for the carrier, this skincare line includes shampoo, conditioner, body wash, cleanser, body moisturiser, hand wash, soap and hand cream.  It will be available in the signature A380 shower spa on board and selected products in Emirates’ airport lounges.

It’s not just pyjamas and skincare though. Emirates has also partnered with luxury Italian brand Bulgari for its latest designs of the airline’s exclusive kit bags.

The new set of amenity kits for both First and Business Class feature Bulgari’s woody floral fragrance – Eau Parfumée au thé noir – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight. The First Class kit bags, made from fine leather, come in eight designs in charcoal grey for men and pale grey for women.

For the premium passenger who can’t afford the first class price tag, will also be treated to a wave of new amenities. Business Class customers will be able to look forward to newly-introduced soft duvets in charcoal grey on their next flight.

And when it comes to amenity kits, eight additional designs are now available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and feature all the amenities we have come to expect from emirates.

White Qatar Airways may have opted for a new supplier, it seems Emirates long-standing relationship with Bulgari has served them well, and this continued relationship has become a regular staple of the Emirates business class and first class experience.

The Big Picture