We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street view back in 2013 onboard an A380 too.

The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and soon the Emirates Boeing 777, giving customers a chance to explore their seats, the cabin and the Emirates onboard product.


Available on the homepage, not only can potential passengers experience the seats, but peak behind the curtains at elements such as the onboard bar, or the shower suites.


Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”


The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.


In addition to the new 3D cabin models, Emirates has also developed new product videos on emirates.com which illustrate the end to end travel experience across all cabins. These updated videos serve as a guide, giving new customers a clear idea of all the unique (and newer) features of the Emirates travel experience.

Posted by:Jonny Clark

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