Virtual reality has been around for a while, its use however within the aviation sector is increasing. Many design studios now have adopted this way of modelling cabin interiors and seat designs to expedite the creative process and visualise the end product with a high quality interactive render. There is clear benefit on both sides…
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Austrian Airlines has just launched an innovative 3D Seatmap as part of the booking process. While the technology is nothing new, the ability to use the platform as part of the booking and seat selection process, is. From now on, Austrian Airlines passengers on flights operated by a Boeing 777 aircraft can virtually discover their favorite…
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October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…
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Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…
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We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…
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The future is here. Qantas has partnered with Samsung Electronics Australia to launch a futuristic trial entertainment service that uses Samsung virtual reality (VR) technology to give customers a spectacular three dimensional experience in a 360 degree style interactive format. Qantas’ clunky yet “Apple generation” stylish headsets will completely envelop customers in an immersive virtual world. Currently the entertainment features the sights and…
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