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All articles filed in Commercial

BRANDINGOctober 7, 2016

Jen Is Back At Emirates, Reinforcing Emirates Global Appeal

Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…

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BRANDINGOctober 22, 2012October 22, 2012

Does British Airways’ New Advert Hit A Sour Note?

Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…

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BRANDINGOctober 1, 2012

We’re In Love With ‘Romantic’ Virgin Australia

Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and enjoy! Slick, clean, and super retro, they are really trying to hark back to the…

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BRANDINGApril 15, 2012October 28, 2012

Emirates New Movement “Hello Tomorrow”

Emirates has launched a new global brand direction, titled “Hello Tomorrow”, which now offers a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand. Further from Emirates, the new theme is “designed for the age of consumer engagement and empowerment, the new ad campaign is about inspiring…

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