Peach Aviation celebrates its 15th anniversary with a rebrand that reflects maturity while retaining its playful identity. Collaborating with nendo, the new design incorporates Japanese culture, softer typography, and thoughtful details. The brand’s challenge lies in extending this identity into actual experiences, ensuring depth beyond aesthetics.
Read More
Brussels Airlines is evolving its identity with a refined brand image that emphasizes emotional connection and personal touch. Collaborating with WeWantMore, the airline retains its core elements while enhancing visual sophistication. This rebranding focuses on creating a human, welcoming experience that reflects Belgian hospitality, presenting itself as a boutique airline in the sky.
Read More
You will be forgiven for not knowing of this new Bermuda-based startup, but it’s certainly going to be getting a lot of attention in the coming months. The airline has been a long time in the making. Bermudair actually comes from Adam Scott—the same CEO who wanted to start Odyssey, the all-business class airline that…
Read More
I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
Read More
It seems we’re seeing a resurgence of colour in the aviation industry. While early 2000’s saw a wave of cost effective ‘Eurowhite’ liveries which were anything but inspiring, this month has seen not just Riyadh Air launch a bold new colourful look, but now JetBlue joins the ranks of refreshingly striking all-over liveries. Somewhat reminiscent…
Read More
Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram earlier today. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to…
Read More
Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold new, deck chair and beach towel inspired (I kid you not) livery. No, it’s not April 1st, and we did have…
Read More
Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read More
Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s messages worldwide. However, it’s not the first livery to support the Expo. Eagle eyes may have noticed a circular pattern on many of their fleet.…
Read More
Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
Read More
Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…
Read More
Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the Coronavirus stigma facing the travel sector and start affordable flights from its home in Quebec…
Read More
It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance to theirs. While we agree there are similarities, to our our trained eye, they are…
Read More
Yesterday Qantas revealed a striking new special livery for a brand new 787-9 Dreamliner being delivered to the airline. Comprised of approximately 5,000 dots (get counting!), the new design is striking both from near and afar. The new livery features the work of the late Northern Territory artist and senior Anmatyerre woman, Emily Kame Kngwarreye.…
Read More
Launched this week, El Al have brought a rather beautiful new food design to its inflight product, timed to coincide with the launch of the airline’s new 787-9. Until today, El Al’s inflight food offering was wrapped in rather utilitarian packaging. The Israeli airline saw the opportunity to refresh the inflight product to match the new…
Read More