United Launches Refreshed Livery, Strengthening The Brand, But Not Exactly Setting The Skies Alight

Meet the new U.N.I.T.E.D… oh no wait, that’s just the unfortunate window/logotype placement. United have revealed their latest livery, not on one of the grounded 737 Max aircraft, but one of the 737-800’s with scimitar winglets. “The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has…

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My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…

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Hawaiian To Introduce 787-9s To Fleet

Hawaiian Airlines announced it will purchase 10 Boeing 787-9 aircraft with purchase rights for an additional 10 aircraft. The first fuel-efficient, lightweight, passenger-friendly “Dreamliner” is scheduled to arrive in the first quarter of 2021. Hawaiian has selected the General Electric GEnx engine to power the additions to its fleet. “The Dreamliner combines excellent comfort for our…

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Hawaiian Receives First A321neo In New Livery

Hawaiian Airlines has now received it’s first A321neo in the carrier’s brand new livery including new silver lei around the fuselage. A team of Hawaiian Airlines employees took the long trip from the tropical island state all the way to the Airbus facility in Hamburg, Germany, to pick up the new aircraft and begin its journey…

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Finnair’s Latest Marimekko A350 Livery Bolsters Carrier’s Design-Led Ethos

Finnair have continued their long-standing relationship with Finnish design and textile company Marimekko with the introduction of their 11th A350, joining the fleet in late September. Titled ‘Kivet’, the aircraft isn’t the first aircraft to sport a special Marimekko design, however it is the first for the next generation Airbus aircraft. While the inside of…

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Air France ‘Boost’ Becomes Joon

Air France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…

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Hawaiian Airlines Launch Disney Moana Themed Aircraft

Hawaiian Airlines and Disney yesterday unveiled the first of three custom Airbus A330 aircraft being adorned with imagery from the  animated comedy adventure “Moana” coming to the screens in November. The first of the three decal designs features four Disney characters from the movie on Hawaiian’s fuselage as they take off on a ‘way finding journey’, including the demigod Maui,…

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