British Airways brings its sustainability programme to life with new Livery

British Airways has just launched ‘BA Better World’, its new sustainability programme. While many airlines have already got active sustainability programmes, the airline said this marked a further commitment to put sustainability at the heart of its business. It has ambitions from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to…

Read More

United Launches Refreshed Livery, Strengthening The Brand, But Not Exactly Setting The Skies Alight

Meet the new U.N.I.T.E.D… oh no wait, that’s just the unfortunate window/logotype placement. United have revealed their latest livery, not on one of the grounded 737 Max aircraft, but one of the 737-800’s with scimitar winglets. “The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has…

Read More

My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…

Read More

Hawaiian To Introduce 787-9s To Fleet

Hawaiian Airlines announced it will purchase 10 Boeing 787-9 aircraft with purchase rights for an additional 10 aircraft. The first fuel-efficient, lightweight, passenger-friendly “Dreamliner” is scheduled to arrive in the first quarter of 2021. Hawaiian has selected the General Electric GEnx engine to power the additions to its fleet. “The Dreamliner combines excellent comfort for our…

Read More

Hawaiian Receives First A321neo In New Livery

Hawaiian Airlines has now received it’s first A321neo in the carrier’s brand new livery including new silver lei around the fuselage. A team of Hawaiian Airlines employees took the long trip from the tropical island state all the way to the Airbus facility in Hamburg, Germany, to pick up the new aircraft and begin its journey…

Read More