So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
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Brazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…
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Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…
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You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
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On 14th May Vietnam Airlines celebrated the completion of their 787-9 test flight. This is a big (and final) step in bringing the carrier into the international arena, as their new products on both their Boeing 787 and Airbus A350 will re-ignite interest in the carrier as they go above and beyond in delivering a passenger…
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Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken for Air France. Originally slated to come in last year, the carrier decided to hold…
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Bombardier announced today, their latest purchaser of the new CS100 aircraft was a start-up airline flymojo, based out of Johor Bahru, Johor and Kota Kinabalu, Sabah, Malaysia. Just across the straits from Singapore, the airline has signed a Letter of Intent (LOI) for the sale and purchase of 20 CS100 aircraft with options for an additional 20 CS100 aircraft. “Born of…
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Perhaps one of the longest lasting unchanged liveries is owned by the Royal Air Force’s world famous Red Arrows. Well, until now. After over 50 years, the Royal Air Force Aerobatic Team, the Red Arrows, has revealed a new Union flag-inspired design on its world-famous jets. The brand new tailfins on the team’s Hawk aircraft have received…
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It was announced at the end of last week that little known Sata International may be undergoing a rebrand. The airline, also known as ‘Sata Air Azores’ is changing it’s image to become ‘Azores Airlines’. Shockingly, this rebrand of the airline is being announced 4 years after the incumbent design was released. Globally speaking, this still…
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Liveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…
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Aircalin has taken the new delivery of its latest A320 as an opportunity to relaunch its livery. Another Pacific based airline, like Fiji Airways and O’hana by Hawaiian, has looked at its cultural roots to offer a unique and considered design, celebrating the culture of the New Caledonian islands it flies from. The original livery…
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Hong Kong Express may have been around for a while now, but it is finally pushing itself away from Hong Kong Airlines who until just recently shared an almost identical livery. As Hong Kong Express pushes itself forward as a true LCC, it was time to shake off its previous image and embrace something new.…
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Our friends at Hawaiian have just released a video time-lapse of the painting of their very first ATR. Whilst we announced this a while ago, secretly we’ve been waiting for the chance to see this livery for real. The new aircraft are absolutely stunning and are yet another winning livery for the pacific –…
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Just like the new 777’s that Kenya Airways launched late last year, Kenya Airways have released on YouTube a computer generated image of what their new 787’s will be like when they arrive. The first thing that strikes us is the new interior in the Premier World (business class) is the beds are identical to…
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So the votes are in. American Airlines employees have voted, and the figures have been totted up. The new American tail stays. According to airchive, there were 60,418 voters, which accounts for 60% of their staff. Interestingly, 31,355 people voted in favour of the tail. We can save you the math. That’s 52%. Not exactly…
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It’s no secret that we weren’t fans of American’s new livery when it came out, and although we loved the new 777 premium cabins, we thought the livery was missing the mark, being overtly American, one thing that Internationally has always been a nationalistic stereotype picked up on by the rest of the global community.…
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Sister Airline to the award winning Cathay Pacific; Dragonair, the regional / medium-haul carrier has just announced its cabin offerings to lift the airline’s level of luxury. The most recent announcement is the launch of their First Class offering. If the seat looks familiar, that is because it is identical to Cathay Pacific’s new long-haul…
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Royal Brunei, when we reported on their new livery and look a while ago, didn’t inspire us too much, their artists impressions made the aircraft look flat and badly proportioned. Now we like to think they saw our comments and made a few tweaks, but realistically, we know that the aircraft reality and artists impressions can…
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Our good friends at Fiji Airways, winner of the best livery 2013 in our Top 10 Liveries have now extended their brand to the domestic and regional carrier Pacific Sun. Pacific Sun, since the new re-branding of Fiji’s International airline, has been at odds with the earthy colours and sophisticated cabins, although obviously the friendly and…
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With the premiere of the latest in the Hobbit franchise being one of the most talked about tickets this month, it is no surprise that one airline has gone a little Hobbit crazy. Perhaps the World’s biggest fan of Tolkein’s works, Air New Zealand has celebrated the new film with another of their special Lord…
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Back in the glamourous heyday of travel, airlines (believe it or not) fought for the attention of the travelers. With the recent invention of air travel, costs were relatively low. You could fairly easily get hold of a plane, fill it full of passengers and fly it to wonderful exotic destinations. OK, so it wasn’t…
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This week marked the arrival of Air Serbia’s first A319 to Belgrade Airport. 49% owned by Etihad, the original national airline JAT was re-branded to become the new ‘Air Serbia’, introducing a brand new livery, planes uniforms and total visual identity. As we reported on EX-YU Aviation back in January, the airline (and it’s competitors) have…
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Iberia, as we announced a few months back, has been toying with the idea of a new logo for a while, accidentally letting it slip on the nacelle of one of their airbus fleet, which generated a buzz on the net of the future look and feel. The new logo, which will feature first on…
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Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…
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Our friends Australian Business Traveller announced on their site today that Qantas is bringing another of it’s iconic Aboriginal ‘DreamTime’ Jets online. The airline says its new Boeing 737-800 will feature the work of a well-known (but as yet un-named) West Australian indigenous artist, and will be painted in its Dreamtime colours at Boeing’s factory in Seattle…
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Time for a game of spot the difference! An authority in livery design (and a good friend of ours here at thedesignair.net), Remy Chevarin, has created a very elegant alternative solution to the new livery for Air New Zealand which we showcased (and liked) when it was released back in June. Perhaps it will take you…
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Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely…
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Our friends, Fiji Airways, have announced the latest stage of their rebranding excercise, bringing back the original glamour and authentic of their previous incarnation of the airline. The carrier on Thursday 27th June, relaunched itself worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand. The defining moment, was the reveal of the new uniforms, created by…
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The livery Air New Zealand is the latest airline to revisit and refresh their livery, in a recent flood of new livery designs. Their new livery (as announced earlier today by our antipodean friends at Australian Business Traveller) follows their original idea to change to an all-black tail and typeface treatment, something that they originally…
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Alaska Airlines this week revealed it’s latest unique livery for it’s fleet, designed by 17 year old Aaron Nee. The design was part of a competition run by the airline to create a livery that ‘honored the culture of the Aloha State’. Nee’s design was selected from among more than 2,700 submissions by students across the…
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