Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet (inclusive of German airline Condor) and throughout its headquarters and overseas offices. The essence of the new brand apparently captures who Thomas Cook is, and what it promises (according to their press release) – “a high tech, high touch experience across all customer touch points with an omni-channel approach.”
Harriet Green, Group CEO of Thomas Cook Group plc states “This isn’t just a rollout of a new logo, it’s about a promise. What we’re announcing today is a renewed promise to our customers, our people and suppliers. A promise that we’re putting them at the heart of our transformation it’s the essence of who we are.”
Whilst we don’t mind the heart element itself, we can’t help but feel this livery resembles the long lost love child of Icelandair and Vueling, were they ever to spawn an offspring airline. We do like the grey and yellow colours, and think we will see a lot more yellow in the air in the future (Being the new version of the predominately ‘blue’ jets of the last 30 years) especially after Royal Brunei launched their new livery this year.
Sadly the logo designs are very similar to that we would come to expect from an ‘affordable livery’ concept. Paint the tail, pure white body and simple logo at the front. Considering these jets form part of a package holiday environment normally, they have the ability to be a bit more free with their concept, and these designs, whilst smart, and very conservative are almost contrary to the ‘fun in the sun’ heart logo that the group has adopted.
It’s not all negative. We do love the nacelle concept though, the blast of colour here especially when seen by passengers against a blue sky from inside the cabin, will no doubt be a striking sight.
Interestingly, we’ve added a pdf here of the history of the Thomas Cook logo, you’ll see how it progresses through the years. Whilst the older logo, against the blue backgrounds, was more in keeping with the original logo from 1880, this new logo, sits apart from its historical counterparts, and has in effect become more of a ‘widget’ that can be attached to so many of the groups secondary companies.
So what do you think? Do you “heart” this new look? Let us know!