Could Beond be the next sustainable all-premium long-haul carrier? With interiors like these, there’s hope.

Beond is an interesting proposition. Through the hype and slightly clumsy press launch, there’s a glimmer of something quite adventurous that could actually work once the kinks are ironed out. Connecting via Dubai certainly doesn’t make for a luxurious experience from Europe to the Maldives, but it’s no different to how many already get there.…

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I think we just found out where Lufthansa’s yellow accent went… Introducing Discover Airlines

It might have been a long time coming, infact, we’ve known about this rebrand for a while, but Eurowings Discover has finally broken free of its Eurowings shackles to become an airline in it’s own right. And yes, yet another airline in Lufthansa’s grand arsenal of airline brands. Pitched clearly as a competitor to rival…

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AirJapan reveals more of its brand proposition including interiors and uniforms

AirJapan revealed its Landor livery and brand last year, but not much was known about the brand beyond the exterior. Last week, however the airline revealed the carrier’s interior image and uniforms that will go some way in building the inflight passenger experience. AirJapan will be the new medium-haul international brand, as part of ANA,…

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ANA relaunches AirJapan as new mid-market carrier in 2023

Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…

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Trip Report: TAP Portugal A330neo Business Class December 2020

TAP Portugal is well known as one of the cheapest Star Alliance carriers, however, with the addition of its new Airbus Neo fleet, the aging business class cabin (albeit comfortable) has been given a new lease of life thanks to brand new Recaro seats.

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Vistara receives new A321Neo with three cabin classes including fully-flat beds in Business Class

Vistara was one of the last airlines we covered pre-lockdown who received a brand new jet. The carrier’s 787 certainly showed this airline meant business and its latest arrival, a brand new Airbus A321neo shows Vistara is living up to its promises.  The aircraft – which is part of a hefty order of 50 from…

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Vistara reveals its 787 interiors, with a true long-haul product

Vistara, India’s latest full-service carrier, unveiled its first Boeing 787-9 Dreamliner (a first for India), which touched down in Delhi on 29 February 2020. While the plane is Vistara’s 40th to join the fleet, as the rest of the fleet are narrow-body aircraft, this arrival also brought with it, the airline’s new cabin products for…

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Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The rebranding (yes it’s already a rebrand) comes in preparation for commercial launch targeted for December…

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Oman Air Launch New Uniforms And New Masterbrand Called ‘State of Grace’

Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9 with interiors by…

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Trip Report: OmanAir B787-9 Business Class March 2019

Flight: WY103 Aircraft Type: 787-9 Class: Business Class Route: MCT-LHR Date: March 2019 http://www.omanair.com After our outbound trip in Oman Air’s outstanding First Class product, it was time to return home and give the equally impressive Business Class a run for its money. While the Apex Suite is a seasoned favourite for many travellers, it is interesting to see how this…

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HNA Launches New ‘Dream Feather’ Brand Concept, Designed By Priestmangoode

  HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect a sense of place and appeal to international passengers’. Entitled ‘Dream Feather’ the concept is…

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Turkish Airlines Impress With New A321 Neo Cabin Product

Turkish Airlines has just received its new A321Neo aircraft. The aircraft, which will be deployed on its short and medium haul routes. The aircraft also features the Airbus Cabin Flex configuration, which has removed the usual door positions locating them over the wing, to allow for more passenger space and a more seamless cabin plan.…

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WestJet Reveals New Livery And Impressive 787 Long-haul Product

Yes, that’s right, it’s not Air Canada, It’s actually WestJet’s impressive (If somewhat familiar looking) new business class cabin that will be rolled out in early 2019 on the airline’s new 787 Dreamliner fleet which will feature an updated and slick new livery. “The introduction of Boeing’s 787-9 Dreamliner, a state-of-the-art aircraft, is the dawn…

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United Launches Much Anticipated New Polaris Lounge In SFO

Starting Next Monday, April 30, customers booked in United Polaris – the airline’s name for international business class – will be able to relax and dine prior to their travels or refresh upon arrival in the new United Polaris lounge at San Francisco International Airport conveniently located in the International Terminal near Gate G92. The lounge,…

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Corsair’s New Business Class Enters Service In September

September will see the introduction of an all-new Business Class seat and service in France’s long-haul leisure carrier Corsair. The new service will be in addition to the older recliner chairs, which will in effect now become a rather luxurious premium economy cabin. These new seats offer a lie-flat bed in a ‘couple-friendly’ 2 x…

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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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Delta Reveals New Uniforms By Zac Posen

Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be rolled out to more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. From the Delta Hub, the airline states the uniforms combine “bold color palettes and classic styles, while…

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Hawaiian New Lie-Flat Seat Cabins Rolled Out

Who doesn’t love a starry night… Hawaiian Airlines today welcomed home its first Airbus A330 aircraft featuring fully lie-flat seating in a spacious Premium Cabin that surrounds guests with modern, luxurious island-inspired designs and even a twinkling constellation paying homage to the history of Polynesian navigation. As we announced last year, Hawaiian Airlines has introduced a…

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American Airlines Invests In Refreshed Lounges With Table Service Dining

Most people may not know, but the first Airline lounge was actually created by American Airlines back in 1939. Since then, lounges have come full circle to be some of the most opulent and premium branded spaces around the world. It’s no surprise then that the founder of the airside lounge has decided to invest…

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Edelweiss Launch Updated Livery To Reflect New Product

This month, Edelweiss launched a brand new livery for their fleet of aircraft. The subtle change in the look supports the leading Swiss leisure travel airline’s growth, and underscores its origins as well as reflecting its more premium in-flight product. As well as the new aircraft design, Edelweiss will also modernise the interior of its entire Airbus A320…

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Vietnam Airlines Show Off 787 and A350 Interiors

Vietnam Airlines has revealed (on the same day) both it’s 787 and A350 interiors which will be entering service later this year. The airline has opted for two different business classes between the two airframes, yet both offer substantial improvements on the current product, leapfrogging the carrier ahead to become a real competitor in the…

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Thomas Cook Group Launch A New Brand Image

Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…

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JetBlue Sneak Peek Their New A321 Interior With Private Suites

JetBlue, New York’s ‘Homegrown airline’ has released on their video channel a sneak peek of what we can expect on their new fleet of A321’s coming out in 2014, which will be flying the transcontinental East Coast – West Coast flights, competing with the likes of American, United, Delta and Virgin America who have all…

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Air Canada Rouge Launch Their Uber-Cool Uniforms

“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…

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Air Canada Rouge Sneak Peek

A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…

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No, It’s Not Jetstar And It’s Not AirBerlin, It’s “rouge”

You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…

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