Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The rebranding (yes it’s already a rebrand) comes in preparation for commercial launch targeted for December…

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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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Delta Reveals New Uniforms By Zac Posen

Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be rolled out to more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. From the Delta Hub, the airline states the uniforms combine “bold color palettes and classic styles, while…

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Hawaiian New Lie-Flat Seat Cabins Rolled Out

Who doesn’t love a starry night… Hawaiian Airlines today welcomed home its first Airbus A330 aircraft featuring fully lie-flat seating in a spacious Premium Cabin that surrounds guests with modern, luxurious island-inspired designs and even a twinkling constellation paying homage to the history of Polynesian navigation. As we announced last year, Hawaiian Airlines has introduced a…

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Vietnam Airlines Show Off 787 and A350 Interiors

Vietnam Airlines has revealed (on the same day) both it’s 787 and A350 interiors which will be entering service later this year. The airline has opted for two different business classes between the two airframes, yet both offer substantial improvements on the current product, leapfrogging the carrier ahead to become a real competitor in the…

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Thomas Cook Group Launch A New Brand Image

Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…

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Air Canada Rouge Sneak Peek

A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…

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