Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9 with interiors by Teague, Oman Air will also launch its new Masterbrand video called “State of Wonder” which aims to showcase the brand evolution of the Oman Air guest experience and also capture the inspiration from the beauty of the country as a unique destination.

To continue to tell the story of Oman Air and the beauty of the Sultanate that it represents, five feature stories will also be progressively launched across all social media channels, the first one namely “State of Grace”, showcasing the design process and sophistication of the new Oman Air uniform.

The uniforms represent a sophisticated and spectacular evolution in style. Developed by Oman Air’s in-house product development and brand team, the new style elevates the
Oman Air brand to new heights. At the same time, the design of the outfit and accessories are inspired by the Sultanate of Oman’s rich colours, culture, history and heritage. The most prominent design element in the new uniforms is the retention of the beautiful turquoise colour, yet richer and deeper in tone – inspired by the Sea of Oman. For the cabin crew, this turquoise tone evokes self-confidence and for the guests, symbolises warmth and friendliness.

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Oman Air stewardesses will wear a one-piece dress with a flattering and flowing cut that falls neatly below the knees. The cut and shades has been developed to ensure that it is both comfortable and elegant for various nationalities and profiles. This will be accentuated by a sophisticated and unique main jacket in the same colour, meticulously tailored to convey flair and elegance, including a newly designed hatlet and veil that will bring an air of old world glamour and charm.

Oman Air guests will be able to distinguish its Cabin Directors onboard through a darker teal shade for stewardesses in the same cut contrasted with a golden hatlet and veil.

Stewards will showcase modern suit cut in the dark teal with a turquoise tie. Male Cabin Directors will be easily distinguished with a grey vest and gold tie. After boarding, during flight, Oman Air stewardesses will remove their hatlets and veil and be ready to serve their guests with a dinner jacket during meal service and a contrasting floral scarf embodying all the seasonal colours of the country, from the turquoise sea, the famous golden sunsets and bright magenta pinks of roses found throughout the mountains. We can’t help but feel this is the perfect modernisation of an existing uniform that – while understated in design – oozes the glamour of uniforms from yesteryear.

Posted by:Jonny Clark

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