Air New Zealand has launched a new uniform collection designed by Emilia Wickstead in partnership with tā moko artist Te Rangitu Netana, blending craftsmanship and cultural storytelling. The designs prioritize identity, inclusivity, and heritage, featuring handcrafted patterns and thoughtful motifs, marking a significant shift in the airline’s branding approach.
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SAS is introducing a new uniform for its 9,000 staff, blending Scandinavian traditions with modern design. The update aims to reflect a contemporary airline identity while emphasizing professionalism, safety, and inclusivity. Designed primarily in-house, the uniforms feature gender-neutral options and welcome personal expression, marking a significant cultural shift for SAS.
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Over the decades, airlines across the globe have approached fashion designers to add a bit of creative flair into their brand. So it’s no surprise that start-up Riyadh Air –which plans on setting the bar high – has searched for a couturier to help create the carrier’s very first uniform. And in reality it didn’t…
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Air India has continued to evolve its new brand proposition which features new cabins and liveries, with a brand new uniform for the crew, which sits in line with the new brand palette. Created by Indian celebrity couturier, Manish Malhotra, the new uniforms set out to blendrich Indian heritage, contemporary style, elegance, and comfort. We…
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Aerolíneas Argentinas has just unveiled a brand new uniform for ground and flight service personnel designed by Benito Fernández and Ricky Sarkany. But the end result has been a little bit of a disaster in our view with ill-fitting suits and colours that seem to exude holiday camp hosts, rather than international glamour. Under the…
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Aegean just completed its Neo-era rebranding by presenting the new uniforms, in collaboration with the renowned Greek brand Zeus+Dione. The new uniforms, which were designed by the creative direction of Marios Schwab, are in perfect harmony with Aegean’s “Neo-era vision” and image, incorporating core design touches that seamlessly connect with the larger passenger experience. As…
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TheDesignAir often references how colourful, vibrant and culturally diverse the Pacific is, and why its given birth to some of the most vibrant and exciting airline brands, liveries and uniforms in the skies. We take a look at Air Tahiti, one of the bigger brands in the region, but often overlooked by its long-haul rival…
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British Airways has today premiered its new onboard safety video replacing the somewhat tired comedy-led video from quite a few years ago. It stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original. It’s a perfect addition to the brand positioning, showcasing…
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Fastjet has just revealed a brand new uniform, representing “a modern and smart look that captures the airline’s brand identity, that will now be worn by its ground staff and aircrew across all its bases in Zimbabwe and South Africa,” states the airline’s press release. The new uniform shakes off the bright yellow threads that…
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Kuwait Airways has recently announced a wave of enhancements across its passenger fleet on the A330-900neos as well as new uniforms, new routes and improvements to its lounge offering in Kuwait. While many of the improvements will only been see by a few travelling on the airline in the near future, one element will be…
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For the first time in two decades, British Airways has refreshed its uniform, and in following tradition, had selected British designer of Saville Row fame – Ozwald Boateng to shape the new look for the 30,000 front line crew who are customer facing. The collection was shaped by Boateng shadowing various crew members from engineering…
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Air Arabia, the largest low-cost carrier operator in the Middle East, is celebrating 18 years of successful operations with a brand-new, more contemporary uniform reflecting the carrier’s modernity and youthfulness. The new design will be worn by the airline’s staff across its network and all operating hubs, including pilots, cabin crew, engineering and maintenance, as well as members of airport, ground operations and sales shops. Adel Al Ali, Group Chief Executive Officer of Air…
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One of the latest startups to take to the skies, Play – an Icelandic low cost carrier – looks to pick up where Wow left off. While the airline hasn’t officially started flying, they have released their brand image and it’s certainly bold. The latest addition to the brand image its the carrier’s new uniforms…
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Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
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Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of…
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Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel Pertegaz, Elio Berhanyer and Adolfo Domínguez. The expansive line of clothing and accessories will adorn…
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Today saw Aer Lingus reveal its new look uniform which will be graced by its 4,000 cabin and ground crew around the world from 10th February. Created by the same Irish fashion designer who brought its previous threads to life – Louise Kennedy – the new look reflects Aer Lingus’ recent brand refresh. The airline hasn’t…
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Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets – will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced it will combat textile waste by launching a new pilot project “Still Travelling with Norwegian.” Used…
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TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
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Last week, Japan Airlines announced new designs for the company’s uniformed staff and which will be officially adopted in April 2020 in time for the Japanese Olympics. In early 2019, Japan Airlines reached out to customers and fans requesting comments and opinions on new designs for JAL`s uniformed representatives. Based on the responses, the company…
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Last month saw Air Tahiti Nui unveil its unique, French Polynesian-inspired crew uniforms. The uniforms complete the passenger experience which includes the previous introduction of the 787 to the airline’s fleet. Air Tahiti Nui’s crew debuted the new uniforms at an event on June 20, 2019 in Paris Le Bourget. The uniforms which refine the previous…
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Juneyao Airlines has just revealed its new cabin crew uniform, which will be rolled out on the new route from Shanghai to Helsinki this week. The threads, designed by Guo Pei, might look familiar, with the female uniform looking quite similar to the Cheongsam dresses from Hainan Airlines thanks to the ornate embroidery and Chinese traditional elements.…
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Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9 with interiors by…
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Nope, this isn’t the press shot from the latest Star Trek franchise, these are the new threads that will adorn 70,000 employees across United’s operations. The new designs follow last year’s announcement of their new partnerships with Tracy Reese, Brooks Brothers and Carhartt. Focusing on high quality fabrics, improved breathability and overall enhanced fit, United’s…
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Air Tahiti Nui’s brand new image We fell in love with Air Tahiti Nui’s new brand image by FutureBrand and Alexander Lee, which brought the island nation to life in the skies of the Pacific. Careful attention to detail, bright bold colours and stunning iconographic patterns caught our eye this year and certainly brought a…
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This year saw Delta roll out new threads for their employees. With any new roll out, comes the important question of what to do with the old uniforms. All 150 tonnes of it. Luckily, Delta has a very progressive approach to its operation, and has innovation running through the entire business. Instead of creating waste…
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Turkish Airlines continues to impress us. We are experiencing a new dawn at the airline, which already carries well over 65million passengers per annum. Today saw the reveal of the airline’s new uniform which replaces the somewhat-dated previous threads which were sadly never going to turn heads. Instead this new collection from Milan-based Haute Couturier Ettore…
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Last week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline – in a one-time-only event – allow crew to wear trainers. This was conveniently timed to…
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Sichuan Airlines, based in Chengdu has launched a brand new bold uniform, designed to embrace both ‘enthusiasm and calmness’. The 7th incarnation of the uniform comes just in time for their new A350 which arrived today signalling a new era for the carrier including (what seem to be) all-aisle-access Zodiac Aerospace Cirrus business class seats.…
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It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are thrilled that the airline has boldly continued to invest in the product during a fairly…
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