Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be rolled out to more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians.
From the Delta Hub, the airline states the uniforms combine “bold color palettes and classic styles, while paying homage to the heritage and iconic design from decades past to elevate the look and brand of Delta employees.”
The uniforms from non-customer facing employees were developed by clothing retailer Land’s End with design inspiration and colour consultation from Posen.
“The world’s best employees deserve the best uniforms and this new collection is classically influenced, yet modern,” said Ed Bastian, Delta’s CEO. “Zac and the Delta team worked closely with our people to create timeless and fashionable pieces that reflect the thoughtful and innovative spirit of Delta.”
The new mix of colours certainly break free from the traditional sea of Navy uniforms in the sky and include new colours dubbed Passport Plum, Cruising Cardinal and Groundspeed Graphite, with accents of Skyline Slate and Traveling Thistle to bring a cohesive look across customer-facing and technical job functions.
Subtle details including a signature winged collar on the women’s ‘Traveling Thistle’ blouse, the Delta logo, also known as the widget, accented throughout the collection and for non-customer-facing employees, reflective Delta widgets on high-visibility outerwear.
Some of the items in the lineup for flight attendants and customer service agents include a feminine Passport Plum V-neck dress, peplum sweater, wrap dress, ottoman skirt suit and swing jacket. For men, a Groundspeed Graphite three-piece suit, Passport Plum crew neck sweater and widget-printed tie, among other pieces. In fact, eager eyes may see similarities in the mens suits with their sister carrier Virgin Atlantic’s threads from Vivienne Westwood.
For technical employees working on the airport ramp or in Delta’s TechOps division, a mid-layer sweater, three-in-one ANSI jacket and rapid-dry polo shirt are among the lineup.
Beginning in December and into early 2017, a dedicated team of 1,000 employee ambassadors will wear-test the uniforms. From there, adjustments and tweaks will be made based on employee feedback before the uniforms roll out to Delta people worldwide in the first quarter of 2018.
Delta last updated its uniform collection for above wing employees including flight attendants and airport customer service agents, in 2006 with designs by Richard Tyler. The airline last updated its uniform collection for below wing employee employees, including technical operations employees and ramp agents, in 2000.
What is interesting to see is a purposeful shift from Delta’s iconic red and navy blue that has made the brand somewhat iconic. Do we like it? There are elements that we think work well, such as the bold shapes and silhouettes in the women’s uniforms, however the men’s uniforms seem disconnected from the rest of the wardrobe. Overall, the jury is out for now. Tell us what you think!