American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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United Airlines declares ‘Passenger Experience war’ against rivals with impressive new interiors

United Airlines, now profitable once again has firmly set its stall as a leading Passenger Experience airline, vying for market dominance through modern, comfortable cabins that give passengers what they want: more space, more entertainment and more choice. This is something we applaud and have been promoting as the right approach to winning over customer…

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Boom! There goes United

United Airlines has brought a little bit of future optimism to the aviation industry once again today with the announcement of a commercial agreement with Denver-based aerospace company Boom Supersonic to add aircraft to its global fleet as well as a cooperative sustainability initiative – a move that facilitates a leap forward in returning supersonic…

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Air Canada reveals new A220 cabins and routes

Today, Air Canada announced the first two brand-new routes to be operated with their Airbus A220-300. They include the only non-stop service between Montreal and Seattle and between Toronto and San Jose, California, both starting in spring, 2020. While the routes are new, so are the airline’s interiors for the aircraft operating them, which will…

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United Opens New Polaris Lounge In Newark Airport

United’s roll out of their Polaris product has been a little ‘relaxed’ shall we say, with the original premise being launched back in 2016. However, the airline will open the doors to its latest lounge in Newark on Monday June 4th, featuring daybeds, shower suites, private dining and more. On offer exclusively to the airline’s international premium…

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Delta Reveals New Uniforms By Zac Posen

Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be rolled out to more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. From the Delta Hub, the airline states the uniforms combine “bold color palettes and classic styles, while…

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Launched This Month, Azul’s New A330 Cabins By Tangerine

Azul Brazilian Airlines, arguably the most modern of the Brazilian carriers, launched their new A330 cabins this October, including Azul Xtra (a fully fledged business class cabin), Economy Xtra (including the infamous Sky Sofa product) and their standard Economy cabin. Now flying to Orlando and Fort Lauderdale (Miami) from Sao Paulo’s Viracopos airport, Azul’s A330s will eventually…

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It Seems Delta Is Becoming A Bit Of A Virgin

We love it when a partnership can learn from each other. It seems the new strategic partnership of Virgin Atlantic and Delta are helping each other out. The airlines recently announced that some Delta flights on key business routes (London to New York-JFK, London to Boston, and the new London to Seattle) are now utilising London Heathrow’s Terminal…

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American Airlines Tail Finalised

So the votes are in. American Airlines employees have voted, and the figures have been totted up. The new American tail stays. According to airchive, there were 60,418 voters, which accounts for 60% of their staff. Interestingly, 31,355 people voted in favour of the tail. We can save you the math. That’s 52%. Not exactly…

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American Airlines New Tail Conundrum

It’s no secret that we weren’t fans of American’s new livery when it came out, and although we loved the new 777 premium cabins, we thought the livery was missing the mark, being overtly American, one thing that Internationally has always been a nationalistic stereotype picked up on by the rest of the global community.…

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Hawaiian Airlines Announce Extra Comfort Economy Seating

One of our favourite carriers, Hawaiian Airlines has recently announced that in June 2014, their A330 fleet will offer a new level of comfort in their economy cabin. Titled ‘Extra Comfort Economy’, Hawaiian, In their first comprehensive redesign of its long-haul seating configuration, will be offering a new class of seats that offer more legroom and other amenities…

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With Qantas Bringing Back Aboriginal Art, We Take A Look At Unique Liveries

Our friends Australian Business Traveller announced on their site today that Qantas is bringing another of it’s iconic Aboriginal ‘DreamTime’ Jets online. The airline says its new Boeing 737-800 will feature the work of a well-known (but as yet un-named) West Australian indigenous artist, and will be painted in its Dreamtime colours at Boeing’s factory in Seattle…

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Battle Of The Trans-Con With Delta Taking On JetBlue

Only a day after JetBlue announced their new premium trans-continental product launch including mini-suites, Delta have announced their new premium trans-continental US service onboard their 757 fleet. All in all, they have pulled out the big guns, and with American yet to reveal their new cabin product, the gloves, most certainly are off. Way to…

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Air Canada’s Facebook Fans Revolt

Oh dear. Sometimes a Facebook page isn’t such a good idea. Last week Air Canada showcased images of their new cabin on their Facebook page. As we reported back in February,  the new 777-300 they have brought to their fleet was been configured in what can only be described as a step above “sardine tin”.…

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Air New Zealand’s New LAX Lounge Sneak Peek

Since we announced the move of our friends Air New Zealand’s Lounge in LAX back in October last year, the first images of their (much larger) TBIT lounge have just been revealed. Taking the form of a ‘Star Alliance’ branded lounge, the new space, set to open in 2013 will offer guests departing Tom Bradley International…

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Fiji Airways Dazzle With New Uniforms

Our friends, Fiji Airways, have announced the latest stage of their rebranding excercise, bringing back the original glamour and authentic of their previous incarnation of the airline. The carrier on Thursday 27th June, relaunched itself worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand. The defining moment, was the reveal of the new uniforms, created by…

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Alaska’s Spirit Of The Islands

Alaska Airlines this week revealed it’s latest unique livery for it’s fleet, designed by 17 year old Aaron Nee. The design was part of a competition run by the airline to create a livery that ‘honored the culture of the Aloha State’. Nee’s design was selected from among more than 2,700 submissions by students across the…

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