Fiji Airways Dazzle With New Uniforms

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Our friends, Fiji Airways, have announced the latest stage of their rebranding excercise, bringing back the original glamour and authentic of their previous incarnation of the airline. The carrier on Thursday 27th June, relaunched itself worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand. The defining moment, was the reveal of the new uniforms, created by designer Alexandra Poenaru-Philp, which were selected from a pool of Fiji-based designers after an extensive selection process.

As stated in their press release, “The striking new uniforms, stylised to the Fijian attire of Sulu Jaba and Bula wear, reflect vibrant aqua colours, to present a balance with the new Fiji Airways’ cabin interiors featuring sophisticated, earthy tones of Fiji. The aqua contrasts with the colour brown which now forms a key part of the airline’s brandmark and identity.” Here at Thedesignair, we have to agree, whilst the uniforms don’t have the polished tailoring style that many airlines try to emulate, the uniforms, are friendly, relaxed, modern yet authentic, and add a new dimension to the cabins. The relaxed look is very fitting for what is largely leisure traffic.

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“The new airline branding is seeking modernity while keeping the traditions of Fiji alive … So we determined that re-visiting the sulu jaba (traditional Fijian attire) for women and the Bula shirts for men, in a very modern way, would be the best way to respect this tradition and modernity.” says Poenaru-Philp, who is also designing uniforms for Laucala Island, our number one destination for 2013.

“The key requirements for our new uniforms were that they had to stay deeply rooted in the Fiji Airways’ brand and remain true to Makereta Matemosi’s stunning masi artwork,” said Aubrey Swift, Fiji Airways’ Acting CEO.

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The uniforms prominently feature three distinct masi motifs created by celebrated Fijian masi artist Makereta Matemosi. The Qalitoka symbolises the unity of people to complete a task, Tama symbolising friendly service, and Droe, which means clear blue skies and cool breeze on beaches.

We are going to be reviewing the airline’s product very soon, and will report back on the whole experience. In the meantime, let us know what you think of the uniforms!

9 comments

  1. alisha nafiz

    such a beautiful combination of the colors for the uniforms. In LOVE with it.

  2. meme

    so elegant, classy yet very traditional. love it.

  3. momigun

    change the menu also please.Not just name and uniform .Food suc#cks!!!!!!!!

  4. Asaeli

    the fact that they took on a design that is Fijian is a big thumbs up for me. I took a look at the new uniforms that are coming out from other airlines and thought that the desgins are all very international looking, which I think is great. But it is important to have a design that is closer to home and this is why I like this design. People here at home have different opinions of it, but I am pretty sure that they will stand out when they are walking through international airports and travellers will be wondering where they are from.

  5. Pingback: TheDesignAir Top 10 Airline Uniforms Of 2013 | DesignAir

  6. remy

    In order to clarify the above report. Alexandra Poenaru-Philp (despite her exotic name) is a French designer based in Paris.

  7. remy

    correction she does live in Fiji now…

  8. Pingback: Fiji Airways Announce New Regional Brand ‘Fiji Link’ | DesignAir

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