With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
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Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
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Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
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Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
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Qatar Airways officially opened its new Premium Lounge at Singapore Changi Airport at Terminal 1, and wanted to show it some love, opening it on Valentines Day, this month.According to the airline, the new Singapore lounge “serves as the benchmark and blueprint for Qatar Airways’ future Premium Lounges worldwide,” however it features many of the…
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On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are helping positioning the carrier as a true luxury, design-led proposition. In the meantime, select passengers…
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Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when the renovations commence, and are expected to be completed by mid-2021. While the final look…
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We can’t pretend that we are not excited, one of the most ambitious airport builds in South East Asia is almost complete. Jewel Changi Airport was unveiled yesterday, with Singaporean residents given a first sneak peek into the one-of-a-kind lifestyle destination. The massive 135,700 sqm complex, designed by world-renowned architect Moshe Safdie, features a distinctive dome-shaped…
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Qantas is using virtual reality in the development of its new First Lounge at Singapore Changi Airport, which is set to open at the end of 2019. Industrial designer David Caon and his team have created an immersive virtual reality representation of the design concept, providing a better way for Qantas to preview and fine…
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Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
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While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
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We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
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When Changi Terminal 4 opens in just a few days time, Cathay Pacific will proudly take the title for the first scheduled flight from the terminal. The airline is proudly stating that the terminal will offer an innovative and seamless travel experience, in addition to a spectacular and spacious lounge which will be open for their…
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Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
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Groundbreaking has commenced on Seletar’s new airport terminal building in Singapore. In two years time the airport will welcome a new space that will play host to regional flights, reducing the demand on Changi’s main International airport. The construction of the new terminal is the next stage of the renewal of Seletar Airport. Redevelopment of…
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3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…
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Singapore Airlines is all about the A350 this week, as its first new aircraft rolled out of the paint shop in Toulouse, France. Singapore Airlines announced this week that Amsterdam will be the inaugural destination for its new-generation Airbus A350 fleet, with services expected to begin by April 2016. While we love the Singapore Airlines paint…
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Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…
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Plaza Premium continued their global expansion of premium lounges today, by launching their brand new lounge located in the Departure Transit Hall of Singapore Changi Airport Terminal 1. Following the consistent new design style found in Plaza Premium’s lounges, the 7,000-square foot space provides over 140 comfortable seats, including the lounge’s signature Honeycomb seating. Being a paid for lounge, passengers in…
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Flight: SQ319 Aircraft Type: B777-300ER Class: ‘New’ Business Class Route: LHR-SIN Flight time: 12:34 Seat: 15F Date: May 2015 http://www.singaporeair.com Best for: Solos and Couples doesn’t matter, this carrier is great for business, but also those wanting to experience luxury travel. The crowd: Mainly English or Antipodean travellers, with most connecting on to luxury beach or city breaks. An older more sophisticated set. Business or…
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We’ve written about the Singapore Airlines Premium Economy product before on our site, and it would be easy to reiterate the beautiful 38″ seat pitch, 13.3″ IFE touchscreen offering Panasonic Ex3 hardware and 1,500 on demand entertainment options, 8″ recline with seat-pan tilt, foot rest and calf support. Even the reading light, dedicated personal in-arm dining…
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Last month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
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SilkAir, the regional carrier for Singapore Airlines has just revealed its latest uniforms, set to take to the skies tomorrow. The ‘Pseudo-Trekkie’ ensemble comes in two colours, Aqua blue for junior crew, and in a twist, red for the senior members of the 500 strong cabin crew. All puns aside, these effortless and simple uniform…
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Just recently, Skytrax rated Singapore Changi as the World’s Best Airport, for the third year running. Changi Airport celebrated further success at the Awards, unsurprisingly receiving the award as ‘Best Airport for Leisure Amenities’. These leisure amenities include music bar lounges, cinemas, a music deck, swimming pool, napping and rest areas and the in-terminal Transit…
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London based JPA Design has had a long working history with Singapore Airlines, starting back in 1998 when they first launched the 747 first class suite. Since then the creative studio has tackled a variety of cabin designs for one of the world’s leading airlines, including the 777 and first ever production business class seat for SIA’s A380.…
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From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…
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They’re back! TheDesignAir has partnered with our strategic print partner Airways magazine to bring you an updated and regular Top 10 lists for 2015. This year starting with our Top 10 International First Classes 2015. As well as appearing online, they will appear in print in every monthly issue of Airways magazine, available around the world.…
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Our TheDesignAir Top 10 lists have undergone a revamp in 2014, and to aid transparency, our top 10 airlines will now have their rating out of 100 shown, as voted for and calculated by our judging panel. What is interesting for our Top 10 International business classes 2014 is the wide ranging percentage scores within the top…
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Thanks to our friends at Australian Business Traveller, we can share the latest news from Asia LCC Scoot. Singapore Airlines’ low-cost offshoot will take delivery of its first Boeing 787-9 in November this year and shift to an all-Boeing 787 fleet by the middle of 2015 as the airline seeks to parlay the Dreamliner’s increased fuel…
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Continuing our comparison reports on some of the most popular and competitive routes in the world, we have taken a look at our Asian super-highway between Singapore and Tokyo-Narita. There are 5 main competitors (plus low-cost Scoot) that run the city pair, including ANA, Japan Airlines, Singapore Airlines, Delta and United. To make it easy we have…
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