Singapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.

With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…

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Changi’s Jewel In The Crown Set To Open In Singapore Next Week

We can’t pretend that we are not excited, one of the most ambitious airport builds in South East Asia is almost complete. Jewel Changi Airport was unveiled yesterday, with Singaporean residents given a first sneak peek into the one-of-a-kind lifestyle destination. The massive 135,700 sqm complex, designed by world-renowned architect Moshe Safdie, features a distinctive dome-shaped…

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First Singapore Airlines A350 Delivered

3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…

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Singapore Airlines Order A350 ULR To Restart Flights To US

Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…

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Plaza Premium Bring New Lounge To T1 At Changi Airport

Plaza Premium continued their global expansion of premium lounges today, by launching their brand new lounge located in the Departure Transit Hall of Singapore Changi Airport Terminal 1. Following the consistent new design style found in Plaza Premium’s lounges, the 7,000-square foot space provides over 140 comfortable seats, including the lounge’s signature Honeycomb seating. Being a paid for lounge, passengers in…

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Trip Report: Singapore Airlines New 777-300ER Business Class May 2015

Flight: SQ319 Aircraft Type: B777-300ER Class: ‘New’ Business Class Route: LHR-SIN Flight time: 12:34 Seat: 15F Date: May 2015 http://www.singaporeair.com Best for: Solos and Couples doesn’t matter, this carrier is great for business, but also those wanting to experience luxury travel. The crowd: Mainly English or Antipodean travellers, with most connecting on to luxury beach or city breaks. An older more sophisticated set. Business or…

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Changi Airport Proves It Is The Jewel Of The World

Just recently, Skytrax rated Singapore Changi as the World’s Best Airport, for the third year running. Changi Airport celebrated further success at the Awards, unsurprisingly receiving the award as ‘Best Airport for Leisure Amenities’. These leisure amenities include music bar lounges, cinemas, a music deck, swimming pool, napping and rest areas and the in-terminal Transit…

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Singapore Airlines New Premium Economy Seat Unveiled

  From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…

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