Qantas is using virtual reality in the development of its new First Lounge at Singapore Changi Airport, which is set to open at the end of 2019.
Industrial designer David Caon and his team have created an immersive virtual reality representation of the design concept, providing a better way for Qantas to preview and fine tune lounges. A similar approach is being used for the airline’s upgrade of its A380 cabins.
The airline has been busy over the past 16 months focussing on their ground products, opening London, Melbourne, Perth and now busy redesigning Singapore’s First Class lounge too. Qantas is working with stalwart David Caon in collaboration with Akin Atelier, to build a First Lounge for (a substantial) 240 customers inspired by Singapore’s vibrant culture. The new lounge is being designed to suit transit travellers with shower facilities, a la carte dining including an open kitchen, a cocktail bar and plenty of device charging stations.
However, what is interesting is the use of new technology to bring the space to life. Qantas International CEO Alison Webster said VR gives the airline a completely new way to make sure a lounge meets customer needs well before the build begins.
“While we already use VR technology to promote destinations, this is the first time we have used it to better understand a lounge design. Being able to immerse ourselves in a virtual lounge gives us a more accurate sense of space and an understanding of how it will look to scale,” said Ms Webster.
Unveiling detail of the interiors, designer David Caon has opted for the familiar neutral colour palette, luxurious materials and leafy green highlights that will make customers feel relaxed as soon as they enter the lounge. “The interiors achieve a synergy with other Qantas First Lounges on the network, using key materials like marble and oak from the Sydney flagship lounge, combined with finishes reflecting the lively culture of Singapore,” said Mr Caon.