Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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British Airways opens new lounge in Geneva

British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and New York’s JFK. The lounge follows a new design concept for the airline, which debuted…

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UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being converted into one large lounge with a dedicated boutique dining area for First customers. The…

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British Airways revamps Milan Linate lounge, but without the modern design palette of newer lounges

After three months of renovation, the new British Airways Linate lounge has opened its doors to British Airways and Oneworld passengers. While the lounge features  a new look reception where customers will receive a warm welcome, it doesn’t reflect the ultra-modernist design of the newer lounges in Rome, Aberdeen or JFK. Instead paisley designs, more warmer tones…

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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Qantas Opens Long-Awaited New London Heathrow Lounge

Qantas will finally welcome customers into a new spacious Qantas London Lounge at Heathrow Airport as of tomorrow, as the airline counts down to its non-stop 787 Dreamliner flights between London and Australia. Qantas has invested on one of its most prestigious routes, spending the past 12 months creating a dedicated lounge at Heathrow as…

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