Qatar Airways has always ensured its soft product is one of the best in the skies, so there’s no surprise it’s now partnered with French maison parfumerie Diptyque as part of the airline’s offering for First Class and Business Class passengers – both on board and in its premium lounges around the world. The airline has collaborated with Formia to bring the partnership to life.
A globally recognised fragrance brand, defined by its openness to the world, Diptyque has developed the first exclusive onboard skincare range for Qatar Airways. It’s this exclusivity that mirrors the emerging trend for airlines to brand their experience through all the senses, from boarding music to mood lighting, texture and scent.
Driven by a passion for travel and discovery, Diptyque has “explored the route to rare and noble essences with L’Art du Soin, from the Mediterranean to the gates of the East. Carthage, Reggio Calabria, Alexandria, Byzantium, Florence, Rhodes, Catania, Grasse, Corinth and Córdoba all invite us on a genuine voyage of the senses.” Each one of these destinations has inspired a scent. It’s one of our favourite parfumeries globally, and the candles which the brand is famous for bring a fantastic aroma to the home.
In the Qatar Airways premium lounges at Hamad International Airport and other key airport hubs (when they reopen), First Class and Business Class passengers will be offered a delightful collection of Diptyque body care products. This includes a shower gel, shampoo and conditioner set infused with refreshing Bergamot and the tangy zest of Green Mandarin, as well as luscious hand and body lotions to nourish and pamper the skin.
On board, Qatar Airways’ First Class and Business Class passengers will be treated to luxurious diptyque face and body care products, including face cream, hand lotion and infused facial water. This delightful range will hydrate and soften passengers’ skin to provide added comfort and regeneration onboard and beyond.
Formia’s CEO & Managing Partner, Roland Grohmann, commented: “Formia is proud to bring Qatar Airways and Diptyque together for an industry-leading first-onboard collection. The collaboration reflects diptyque’s celebration of the French art of living, taking Qatar Airway’s passengers on a beautiful olfactory journey with these delightful skincare products. Our aim is to inspire and delight passengers through creating meaningful and enhanced experiences that will stay with the passenger long after their journey, and this collection from Qatar Airways and diptyque does exactly that.”
TheDesignAir 