For an industry that loves to shout about First Class doors and ever more elaborate Business Class suites, some of the most interesting innovation is happening far more quietly. Premium Economy, once a clearly defined middle ground, is beginning to stretch in two directions at once. Some airlines are doubling down on the “economy” side…
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Qatar Airways has always ensured its soft product is one of the best in the skies, so there’s no surprise it’s now partnered with French maison parfumerie Diptyque as part of the airline’s offering for First Class and Business Class passengers – both on board and in its premium lounges around the world. The airline…
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We expect the news of British Airways’ new partnership will bright a sigh of relief to frequent fliers of the airline. The White Company and British Airways today announced its plans to improve the bedding and amenity kit offering for Business Class passengers, following similar moves from the likes of Delta, SAS and United. Later this year,…
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Qantas has a long history of providing opportunities for Australian artists to connect with global audiences. Their latest initiative puts current Australian artists at the heart of their business passenger experience. Starting May 1st, a new range of amenity kits will be rolled out across international flights with new designs being rolled out each month. With artworks…
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