Posts Tagged: brand

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Lothansa? The challenge of having similar tail fins

It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance

Lothansa? The challenge of having similar tail fins

It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance

Condor brings back its older logo to its tail fins, and we have to admit, we love it

Condor has started to bring back its own logo to the tails of its fleet. At the end of last week, the new design was unveiled to the employees, and the weekend saw the first Boeing 767 with the registration

Condor brings back its older logo to its tail fins, and we have to admit, we love it

Condor has started to bring back its own logo to the tails of its fleet. At the end of last week, the new design was unveiled to the employees, and the weekend saw the first Boeing 767 with the registration

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

HNA Launches New ‘Dream Feather’ Brand Concept, Designed By Priestmangoode

  HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect

HNA Launches New ‘Dream Feather’ Brand Concept, Designed By Priestmangoode

  HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect

Aer Lingus’ New Livery Doesn’t Sham-rock Our World

Sigh. After much fanfare, Aer Lingus has finally revealed its new brand, which is basically reinventing the shamrock. The core essence of the brand hasn’t changed, apart from a simple refresh and modernisaiton of the typeface and an adaptation of

Aer Lingus’ New Livery Doesn’t Sham-rock Our World

Sigh. After much fanfare, Aer Lingus has finally revealed its new brand, which is basically reinventing the shamrock. The core essence of the brand hasn’t changed, apart from a simple refresh and modernisaiton of the typeface and an adaptation of

10 Things We Loved In 2018

Air Tahiti Nui’s brand new image We fell in love with Air Tahiti Nui’s new brand image by FutureBrand and Alexander Lee, which brought the island nation to life in the skies of the Pacific. Careful attention to detail, bright

10 Things We Loved In 2018

Air Tahiti Nui’s brand new image We fell in love with Air Tahiti Nui’s new brand image by FutureBrand and Alexander Lee, which brought the island nation to life in the skies of the Pacific. Careful attention to detail, bright

Announcing TheDesignAir Awards 2018 Winners

TheDesignAir is pleased to announce the 2018 Award winners as voted for by our esteemed judging panel and our readers. This year has seen a wave of improvements around the world in the field of passenger experience. From impressive new

Announcing TheDesignAir Awards 2018 Winners

TheDesignAir is pleased to announce the 2018 Award winners as voted for by our esteemed judging panel and our readers. This year has seen a wave of improvements around the world in the field of passenger experience. From impressive new

Could This Be The Most Beautiful Livery Launched This Year?

Meet Fakarava, recently rolled out of the paint shop. It’s Air Tahiti Nui’s first ‘Tahitian Dreamliner’ which will start flying for the carrier in November between New Zealand and Tahiti. It features a new livery concept by Futurebrand which stems

Could This Be The Most Beautiful Livery Launched This Year?

Meet Fakarava, recently rolled out of the paint shop. It’s Air Tahiti Nui’s first ‘Tahitian Dreamliner’ which will start flying for the carrier in November between New Zealand and Tahiti. It features a new livery concept by Futurebrand which stems

Virgin Atlantic Launches New Advertising Campaign, Bringing Back The Childhood ‘Magic Of Flying’ Feeling

Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we

Virgin Atlantic Launches New Advertising Campaign, Bringing Back The Childhood ‘Magic Of Flying’ Feeling

Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we

Laudamotion Unveils Bold New Livery As It Plans To Double Its Fleet

Laudamotion, which will most likely be known by the public as Lauda from now on, launched a brand new livery at a press conference which also announced the airline was going to double its fleet next year from 9 to

Laudamotion Unveils Bold New Livery As It Plans To Double Its Fleet

Laudamotion, which will most likely be known by the public as Lauda from now on, launched a brand new livery at a press conference which also announced the airline was going to double its fleet next year from 9 to

Alitalia Surprise By Launching New Uniform, Replacing Ettore Bilotta’s Recent Threads

It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are

Alitalia Surprise By Launching New Uniform, Replacing Ettore Bilotta’s Recent Threads

It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Can Gulf Air Live Up To Tangerine’s and Saffron’s Brilliant New Vision?

We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense

Air Tahiti Nui Calls On FutureBrand And Tahitian Studio Alexander Lee To Rebrand

  Air Tahiti Nui has always been a solid favourite of TheDesignAir, with a boutique airline approach and bold, striking livery that was one of the first Pacific carriers to showcase what a livery and brand can be before the

Air Tahiti Nui Calls On FutureBrand And Tahitian Studio Alexander Lee To Rebrand

  Air Tahiti Nui has always been a solid favourite of TheDesignAir, with a boutique airline approach and bold, striking livery that was one of the first Pacific carriers to showcase what a livery and brand can be before the

My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand

My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand

Joon Delves A Little Deeper With Its Brand Image

Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key

Joon Delves A Little Deeper With Its Brand Image

Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key

Etihad Launches Fashion Inspired Promotional Video

Just in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring

Etihad Launches Fashion Inspired Promotional Video

Just in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring

Delta Releases Monogrammed Amenity Kits, An Example Of Passenger Personalisation

Starting next week, Delta is refreshing its TUMI amenity kits in the Delta One cabin, featuring a new look and feel that customers can make uniquely their own. Brought to life by Buzz products, Delta partnered with TUMI to create the

Delta Releases Monogrammed Amenity Kits, An Example Of Passenger Personalisation

Starting next week, Delta is refreshing its TUMI amenity kits in the Delta One cabin, featuring a new look and feel that customers can make uniquely their own. Brought to life by Buzz products, Delta partnered with TUMI to create the

TAP Portugal Commences Retro Flight On Special RetroJet

In a first first of a series of one-off events, passengers who embarked today on TAP Portugal’s special “Portugal” retrojet aircraft took a surprise trip back to the 1970s. As part of celebrations for its 72 years in the business,

TAP Portugal Commences Retro Flight On Special RetroJet

In a first first of a series of one-off events, passengers who embarked today on TAP Portugal’s special “Portugal” retrojet aircraft took a surprise trip back to the 1970s. As part of celebrations for its 72 years in the business,

Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to

Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

BA Partners With Quintessentially British Brand Liberty London For First Class Amenity Kit

Appearing in January 2017, First Class passengers will soon receive brand new Liberty London washbags on their flights with British Airways. As part of a larger rollout, further print designs will be added to the collection, giving BA customers to

BA Partners With Quintessentially British Brand Liberty London For First Class Amenity Kit

Appearing in January 2017, First Class passengers will soon receive brand new Liberty London washbags on their flights with British Airways. As part of a larger rollout, further print designs will be added to the collection, giving BA customers to

The Growing Divide In Premium And Low Cost Brands, And Those Stuck In The Middle.

  The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where

The Growing Divide In Premium And Low Cost Brands, And Those Stuck In The Middle.

  The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where

Turkish Airlines Superman Vs Batman Livery Is The Tip Of A Branding Iceberg

Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting

Turkish Airlines Superman Vs Batman Livery Is The Tip Of A Branding Iceberg

Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting

In Reflection: Cathay Dragon’s New Brand Is A Natural Evolution

Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to

In Reflection: Cathay Dragon’s New Brand Is A Natural Evolution

Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to

Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots

Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots

TheDesignAir’s Top 10 Best Aviation Product Releases For 2015

2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch

TheDesignAir’s Top 10 Best Aviation Product Releases For 2015

2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch