LATAM’s preview of its upcoming Airbus A321XLR interiors hints at a strategic pivot towards a refined premium experience, featuring an all-aisle-access business class and enhanced economy offerings. The design adopts a softer aesthetic, prioritizing atmosphere over bold branding. Success will depend on harmonizing all components to ensure a cohesive passenger experience.
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Lufthansa Group’s rebranding signals a shift towards cohesion and modernization amid competitive pressures. While aiming for a unified identity, concerns arise that this may compromise brand individuality and emotional loyalty. Current product inconsistencies and utilitarian lounges reflect a cautious approach. The success of this initiative hinges on enhancing passenger experience rather than mere visual change.
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Qatar Airways is highly regarded for luxury and premium service, yet it faces challenges amid evolving industry standards. While excelling in amenities and personalized service, the airline could enhance its culinary offerings, uniform presentation, entertainment systems, cabin consistency, and cultural identity. Conversely, other airlines might learn from Qatar’s seamless integration, brand cohesion, and customizable dining experiences.
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Brussels Airlines is evolving its identity with a refined brand image that emphasizes emotional connection and personal touch. Collaborating with WeWantMore, the airline retains its core elements while enhancing visual sophistication. This rebranding focuses on creating a human, welcoming experience that reflects Belgian hospitality, presenting itself as a boutique airline in the sky.
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Korean Air has finally introduced a new brand, replacing the iconic baby blue livery that’s graced the skies since 1984. The livery and new brand comes as the airline starts its combination of Asiana into Korean Air. In an interesting, and perhaps baffling approach the airline’s planes will now sport the word “Korean”, instead of…
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We all know that airlines across the globe face limited suppliers and supply chains when it comes to creating passenger experiences. They are increasingly being strained by demand, which is causing delays to airline and product launches the world over. From OEMs to seat manufacturers airlines are battling two fronts. One, the race to offer…
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Delta has opened its first SkyClub at Charlotte Douglas International Airport, featuring a 14,000-square-foot space that accommodates nearly 250 guests. The lounge incorporates Neoclassic design inspired by Queen Charlotte. Meanwhile, Delta’s new Boston Logan lounge aims to enhance the business class experience with exclusive dining and maritime-themed decor. Both lounges symbolise Delta’s commitment to improving ground experiences.
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In the second of our studio spotlights, I take an afternoon to sit down with Paul Wylde, one of the industry’s leading design veterans who has worked across a range of exciting and varied projects. So Paul, firstly, can you tell us a little bit about your background? I love telling stories on behalf of…
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Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…
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Air France loves its history, so much so we spoke about it’s La Saga site quite a few moons ago. It’s been updated since, but has a great archive of imagery still over the years. However, this October will see the 90th anniversary year start its celebrations. However prior to the official anniversary the party…
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You will be forgiven for not knowing of this new Bermuda-based startup, but it’s certainly going to be getting a lot of attention in the coming months. The airline has been a long time in the making. Bermudair actually comes from Adam Scott—the same CEO who wanted to start Odyssey, the all-business class airline that…
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TheDesignAir often references how colourful, vibrant and culturally diverse the Pacific is, and why its given birth to some of the most vibrant and exciting airline brands, liveries and uniforms in the skies. We take a look at Air Tahiti, one of the bigger brands in the region, but often overlooked by its long-haul rival…
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I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
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For the first time in two decades, British Airways has refreshed its uniform, and in following tradition, had selected British designer of Saville Row fame – Ozwald Boateng to shape the new look for the 30,000 front line crew who are customer facing. The collection was shaped by Boateng shadowing various crew members from engineering…
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It’s with great pleasure TheDesignAir’s 10th annual award winners have been announced today, celebrating the very best in aviation design, brand and passenger experience from across the globe. We’re thrilled to see airlines once again investing in passenger experience and brand, and there have been many excellent entrants and shortlisted entries this year. We’re thrilled…
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Condor revealed perhaps the bravest new livery and brand image today we’ve seen in a decade. Actively opting to shun its previous looks and celebrate its leisure market, the airline has adopted a bold new, deck chair and beach towel inspired (I kid you not) livery. No, it’s not April 1st, and we did have…
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To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a low-cost looking approach with large billboard titles and basic graphic tails. What’s more baffling is how Icelandair have positioned the dramatic…
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Air France has just released handsome new amenity kits for both Business Class and Premium Economy, however the most impressive story can be found in that they feature no less than 93% recycled materials. Unlike the materials used in Virgin Atlantic’s amenity kits, which clearly showcase its environmental credentials, Air France has taken a more…
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After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
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The past two years airlines have had to think a little differently to maintain brand love, generate revenues and shift old stock that have filled warehouses. As such we’ve seen a wave of upcycling across the globe, with inflight trolleys finding their ways into homes from Asia, all the way to Europe, but now all…
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From the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and livery, which will be sure to get investors excited prior to the anticipated Spring 2022 launch. “We strongly believe that…
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One of the latest startups to take to the skies, Play – an Icelandic low cost carrier – looks to pick up where Wow left off. While the airline hasn’t officially started flying, they have released their brand image and it’s certainly bold. The latest addition to the brand image its the carrier’s new uniforms…
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We’ve been drowning in a sea of short-term hygiene messages across the last year as airlines have rapidly ‘masked up’ in order to win over what little passenger volume there has been. Today’s passengers have been assaulted by marketing imagery of planes being scrubbed within an inch of their life, crew in body suits and…
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Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
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Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
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Qatar Airways has always ensured its soft product is one of the best in the skies, so there’s no surprise it’s now partnered with French maison parfumerie Diptyque as part of the airline’s offering for First Class and Business Class passengers – both on board and in its premium lounges around the world. The airline…
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JetBlue – in a bid to fully refresh its competitively priced fully-flat bed Mint product – has announced its first major refresh of its JetBlue Mint service. While we know that the airline will be launching London flights in Q3 2021 with an all-new (and very exciting) new hard product, it was about time the…
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Back in late 2017, London City Airport went through a new branding exercise that introduced a softer, lifestyle approach stripping away its hard-faced business image that reflected the city worker demographic looking to hop to and from Europe, New York and the rest of the UK. Brought to life by The Allotment, the new brand…
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2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…
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