Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that already has a decent reputation for service and hard product. This project encompassed pretty much…
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Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of…
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It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance to theirs. While we agree there are similarities, to our our trained eye, they are…
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Condor has started to bring back its own logo to the tails of its fleet. At the end of last week, the new design was unveiled to the employees, and the weekend saw the first Boeing 767 with the registration D-ABUF making its first flight in the new Condor look to Cancun in Mexico. In…
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This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating in a limited-edition sports car that honours the supersonic aircraft. The luxury British car manufacturer…
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Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
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HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect a sense of place and appeal to international passengers’. Entitled ‘Dream Feather’ the concept is…
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Sigh. After much fanfare, Aer Lingus has finally revealed its new brand, which is basically reinventing the shamrock. The core essence of the brand hasn’t changed, apart from a simple refresh and modernisaiton of the typeface and an adaptation of the Shamrock, which is now made up of hearts with a sense of motion brought…
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Air Tahiti Nui’s brand new image We fell in love with Air Tahiti Nui’s new brand image by FutureBrand and Alexander Lee, which brought the island nation to life in the skies of the Pacific. Careful attention to detail, bright bold colours and stunning iconographic patterns caught our eye this year and certainly brought a…
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TheDesignAir is pleased to announce the 2018 Award winners as voted for by our esteemed judging panel and our readers. This year has seen a wave of improvements around the world in the field of passenger experience. From impressive new business class cabins to swathes of new airline lounges, no stone has been left unturned…
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Meet Fakarava, recently rolled out of the paint shop. It’s Air Tahiti Nui’s first ‘Tahitian Dreamliner’ which will start flying for the carrier in November between New Zealand and Tahiti. It features a new livery concept by Futurebrand which stems from the rebrand from Tahitian Studio Alexander Lee. It could possibly be the most beautiful Dreamliner…
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Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we all feel when stepping on-board an aircraft. Filmed aboard a fictitious 787, the 1-minute-long advert…
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Laudamotion, which will most likely be known by the public as Lauda from now on, launched a brand new livery at a press conference which also announced the airline was going to double its fleet next year from 9 to 18 aircraft. The airline, which was borne out of Niki, the unfortunate casualty in the…
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It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are thrilled that the airline has boldly continued to invest in the product during a fairly…
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We recently showcased Gulf Air’s striking new brand image. Brought to life by design studio Tangerine and brand consultants Saffron, the new image for the carrier is certainly contemporary, encapsulating the very best of aviation design trends. Mixing heritage, sense of locale, modernity and simplicity are a sure fire recipe for a long-life brand that…
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Air Tahiti Nui has always been a solid favourite of TheDesignAir, with a boutique airline approach and bold, striking livery that was one of the first Pacific carriers to showcase what a livery and brand can be before the likes of Fiji Airways followed. However, the livery and brand hasn’t really changed for two…
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The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…
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Joon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key addition of a true international and regional business class product. The airline has gone to…
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Just in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring the spectacle together. Etihad draws comparisons between the preparation behind fashion shows and preparing an…
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Starting next week, Delta is refreshing its TUMI amenity kits in the Delta One cabin, featuring a new look and feel that customers can make uniquely their own. Brought to life by Buzz products, Delta partnered with TUMI to create the world-first personalized amenity kit, delivering a truly unique and customized experience for customers. Delta’s TUMI hard-case…
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In a first first of a series of one-off events, passengers who embarked today on TAP Portugal’s special “Portugal” retrojet aircraft took a surprise trip back to the 1970s. As part of celebrations for its 72 years in the business, TAP invited passengers on-board its retro-styled “Portugal” aircraft headed to Toronto, to go back to…
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Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…
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IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…
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Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to. “Air Canada’s new livery signals a pivotal inflection point in our…
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Appearing in January 2017, First Class passengers will soon receive brand new Liberty London washbags on their flights with British Airways. As part of a larger rollout, further print designs will be added to the collection, giving BA customers to build a collection of the famous and iconic Liberty designed products. The women’s washbag features…
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The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
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Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting men in capes. Also, the main partner of the movie is Turkish Airlines who cleverly…
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Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…
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In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…
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2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch new aircraft and impress their paying consumers. This means one thing, a better experience for…
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