British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and New York’s JFK.


The lounge follows a new design concept for the airline, which debuted in 2018 and is closer win approach to the JFK and Aberdeen lounges, with swathes of wood and neutral seating accented with residential style lights.

The lounge has been carefully curated to give guests a warm welcome and offer a place to relax or work prior to their travels. The space, which has been extended to almost 330 square metres, has been laid out in key zones to offer designated areas that are designed to meet different customer needs.


A lively lobby bar is placed in the centre of the space, ideal for socialising and maximising down time. A tempting display of spirits, beers and soft drinks are available together with a selection of fine wines. Prosecco is available throughout the lounge for guests to help themselves to which goes against BA’s existing (and only known to some) Champagne on request approach.


Being Switzerland, there’s also a brand-new craft beer room, allowing guests to discover new tipples and to make the most of the draft beer taps featuring BrewDog Punk IPA and Indie Pale Ale. New catering offers an enhanced dining menu of grilled paninis, continental cheeses, fresh fruit, soups and warming main dishes. A selection of sweets, cakes and biscuits are available throughout the day to accompany a coffee from one of the two newly installed barista units.


Zoned areas in the lounge will enable guests to choose what area they would like to relax in depending on their mood, with a music system and bespoke playlist. Lighting has been carefully planned by zone and dimmable to reflect the time of day.


Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We know the difference our lounges make to our customers and we’re delighted to present the next step in our significant customer investment with the refurbished Geneva lounge.


“Every detail has been carefully considered and we’ve created a space to meet our customers’ needs – whether they want to relax with a hot meal, enjoy a drink at the lobby bar or explore some craft ales, the new lounge is guaranteed to please pre-flight.”

Access to the lounge is exclusively for customers travelling in Club Europe as well as Executive Club Gold and Silver card holders and oneworld, Emerald and Sapphire members


Posted by:Jonny Clark

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