The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…
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The process might have taken 7 months but after 1,415 submitted ideas were whittled down to one, a single A320 took 14 days out of its schedule to be painted up as the winning livery of the ‘Belgian Icon’ contest. Named ‘Aerosmurf’, this unique design by Italian Marta Mascellani, was chosen by the public from…
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Hawaiian Airlines announced it will purchase 10 Boeing 787-9 aircraft with purchase rights for an additional 10 aircraft. The first fuel-efficient, lightweight, passenger-friendly “Dreamliner” is scheduled to arrive in the first quarter of 2021. Hawaiian has selected the General Electric GEnx engine to power the additions to its fleet. “The Dreamliner combines excellent comfort for our…
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Air Italy will become the new brand for Meridiana, Italy’s legacy carrier that currently competes with Alitalia. 49% owned by Qatar Airways, the airline has announced an extensive growth plan and inject of new aircraft including 5 A330 aircraft from Qatar Airways. The images at the launch show off fully-flat beds, a 31″ seat pitch…
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Emirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…
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Hawaiian Airlines has now received it’s first A321neo in the carrier’s brand new livery including new silver lei around the fuselage. A team of Hawaiian Airlines employees took the long trip from the tropical island state all the way to the Airbus facility in Hamburg, Germany, to pick up the new aircraft and begin its journey…
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Belgium seems to be the spawning ground of creativity, that is if Brussels Airlines has anything to do with it. The airline has announced the selection of their fifth special livery aircraft, this time from members of the public who were invited to design their latest aircraft livery. The winning design by Italian student Marta Mascellani…
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September 14th saw TAP Portugal return to its original brand ‘TAP Air Portugal’ in a bid to increase awareness of the brand as an airline outside of its core Portuguese market. The full name actually stands for “Transportes Aéreos Portugueses – Air Portugal” (roughly speaking the same name twice). The return to the use of…
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Finnair have continued their long-standing relationship with Finnish design and textile company Marimekko with the introduction of their 11th A350, joining the fleet in late September. Titled ‘Kivet’, the aircraft isn’t the first aircraft to sport a special Marimekko design, however it is the first for the next generation Airbus aircraft. While the inside of…
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Air France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…
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Meet the world’s first Flying Honu. As part of ANA’s competition to design a special one off livery for their new A380, the winner has been selected to celebrate the Tokyo-Honolulu route that the aircraft will fly. The design will see the largest possible animal painted on a plane, far larger than the Alaska Airlines…
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As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign – pointing out that their brightly coloured aircraft and Pucci uniforms were a unique selling…
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Hawaiian Airlines and Disney yesterday unveiled the first of three custom Airbus A330 aircraft being adorned with imagery from the animated comedy adventure “Moana” coming to the screens in November. The first of the three decal designs features four Disney characters from the movie on Hawaiian’s fuselage as they take off on a ‘way finding journey’, including the demigod Maui,…
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KLM It may have happened a few weeks ago, but if you missed it, KLM recently revealed their “Orange Pride” aircraft. On one special 777-300ER, the well-known KLM Blue was replaced on half of the fuselage with the nations orange colour. The keel line running along the fuselage has also been adapted to reflect the nations…
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Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…
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Alaska’s rebrand was well received when it was launched at the end of January with aviation fans (including us) around the world taking to the refreshed look. Sometimes though even a small shift in the look of an airline can take many months of painstaking work as historically speaking, liveries have to last decades, not years…
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This may not be the most well-known airline internationally, but PNG Air certainly will be turning heads thanks to a new livery and brand developed by Principals Group, a brand strategy and identity company with offices in Sydney, Melbourne and Auckland. Launched this month in Port Moresby in Papua New Guinea (one of the most challenging…
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So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
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Brazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…
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Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…
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You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
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On 14th May Vietnam Airlines celebrated the completion of their 787-9 test flight. This is a big (and final) step in bringing the carrier into the international arena, as their new products on both their Boeing 787 and Airbus A350 will re-ignite interest in the carrier as they go above and beyond in delivering a passenger…
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Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken for Air France. Originally slated to come in last year, the carrier decided to hold…
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Bombardier announced today, their latest purchaser of the new CS100 aircraft was a start-up airline flymojo, based out of Johor Bahru, Johor and Kota Kinabalu, Sabah, Malaysia. Just across the straits from Singapore, the airline has signed a Letter of Intent (LOI) for the sale and purchase of 20 CS100 aircraft with options for an additional 20 CS100 aircraft. “Born of…
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Perhaps one of the longest lasting unchanged liveries is owned by the Royal Air Force’s world famous Red Arrows. Well, until now. After over 50 years, the Royal Air Force Aerobatic Team, the Red Arrows, has revealed a new Union flag-inspired design on its world-famous jets. The brand new tailfins on the team’s Hawk aircraft have received…
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It was announced at the end of last week that little known Sata International may be undergoing a rebrand. The airline, also known as ‘Sata Air Azores’ is changing it’s image to become ‘Azores Airlines’. Shockingly, this rebrand of the airline is being announced 4 years after the incumbent design was released. Globally speaking, this still…
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Liveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…
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Aircalin has taken the new delivery of its latest A320 as an opportunity to relaunch its livery. Another Pacific based airline, like Fiji Airways and O’hana by Hawaiian, has looked at its cultural roots to offer a unique and considered design, celebrating the culture of the New Caledonian islands it flies from. The original livery…
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Hong Kong Express may have been around for a while now, but it is finally pushing itself away from Hong Kong Airlines who until just recently shared an almost identical livery. As Hong Kong Express pushes itself forward as a true LCC, it was time to shake off its previous image and embrace something new.…
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Our friends at Hawaiian have just released a video time-lapse of the painting of their very first ATR. Whilst we announced this a while ago, secretly we’ve been waiting for the chance to see this livery for real. The new aircraft are absolutely stunning and are yet another winning livery for the pacific –…
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