Category Archives: BRANDING

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one

The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one

Star Alliance Opens Latest Branded Lounge In Paris, CDG

Star Alliance has officially completed the refurbishment of its seventh branded lounge, first opened 11 years ago at Paris Charles de Gaulle (CDG) Airport. At 980 square metres the lounge offers seating for just over 220 guests and takes influence from Parisian

Star Alliance Opens Latest Branded Lounge In Paris, CDG

Star Alliance has officially completed the refurbishment of its seventh branded lounge, first opened 11 years ago at Paris Charles de Gaulle (CDG) Airport. At 980 square metres the lounge offers seating for just over 220 guests and takes influence from Parisian

Brussels Airlines Launches Bruegel, Its Sixth Belgian Icon

The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and

Brussels Airlines Launches Bruegel, Its Sixth Belgian Icon

The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and

Uncovering Etihad’s Latest Passenger Experience Developments (Pt II)

Recently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with

Uncovering Etihad’s Latest Passenger Experience Developments (Pt II)

Recently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with

British Airways To Introduce Wave Of New Lounges, Headlined By New Club Lounge In JFK

Joining British Airways’ recently completely renovated First lounge in New York’s JFK Terminal 7, the airline has just opened its doors to its new Business Class lounge. No longer called a Galleries Lounge, the new Club Lounge features the airline’s

British Airways To Introduce Wave Of New Lounges, Headlined By New Club Lounge In JFK

Joining British Airways’ recently completely renovated First lounge in New York’s JFK Terminal 7, the airline has just opened its doors to its new Business Class lounge. No longer called a Galleries Lounge, the new Club Lounge features the airline’s

United Launches Refreshed Livery, Strengthening The Brand, But Not Exactly Setting The Skies Alight

Meet the new U.N.I.T.E.D… oh no wait, that’s just the unfortunate window/logotype placement. United have revealed their latest livery, not on one of the grounded 737 Max aircraft, but one of the 737-800’s with scimitar winglets. “The design is a

United Launches Refreshed Livery, Strengthening The Brand, But Not Exactly Setting The Skies Alight

Meet the new U.N.I.T.E.D… oh no wait, that’s just the unfortunate window/logotype placement. United have revealed their latest livery, not on one of the grounded 737 Max aircraft, but one of the 737-800’s with scimitar winglets. “The design is a