Category Archives: BRANDING
British Airways launches fantastic partnership with another British Icon, the Aston Martin
This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating
British Airways launches fantastic partnership with another British Icon, the Aston Martin
This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating
British Airways opens new lounge in Geneva
British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and
British Airways opens new lounge in Geneva
British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and
Hawaiian launches new culturally sensitive amenities and soft products
Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International
Hawaiian launches new culturally sensitive amenities and soft products
Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International
David Caon does it again, this time with Qantas’ Singapore First Class lounge
On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are
David Caon does it again, this time with Qantas’ Singapore First Class lounge
On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are
Starlux launches cute new safety video, but raises a question over its brand direction
Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There
Starlux launches cute new safety video, but raises a question over its brand direction
Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There
JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs
It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused
JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs
It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused
Why branding airlines for Millennials and Gen Z’s is the wrong approach
The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the
Why branding airlines for Millennials and Gen Z’s is the wrong approach
The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the
British Airways opens new lounge in Johannesburg
British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being
British Airways opens new lounge in Johannesburg
British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being
Aman launches new private jet service which combines two of our favourite things
Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement
Aman launches new private jet service which combines two of our favourite things
Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement
Western Sydney Airport, a new mega hub for Australia reveals its terminal designs by Zaha Hadid and Cox Architecture
Last week saw Zaha Hadid Architects and Cox Architecture win the international design competition for the new Western Sydney Airport (WSA) and have been appointed as Master Architect for the project. The ZHA/COX team was selected from a broad field
Western Sydney Airport, a new mega hub for Australia reveals its terminal designs by Zaha Hadid and Cox Architecture
Last week saw Zaha Hadid Architects and Cox Architecture win the international design competition for the new Western Sydney Airport (WSA) and have been appointed as Master Architect for the project. The ZHA/COX team was selected from a broad field
Swiss opens stunning new Alpine lounge in Zurich, to ease crowding and re-inject a true taste of Swiss culture
Today sees the opening of the latest Swiss lounge in Zurich, replacing the old First Class lounge in the A gates of Terminal 2, the new Alpine Lounge helps provide some respite to the Schengen departure swells due to the
Swiss opens stunning new Alpine lounge in Zurich, to ease crowding and re-inject a true taste of Swiss culture
Today sees the opening of the latest Swiss lounge in Zurich, replacing the old First Class lounge in the A gates of Terminal 2, the new Alpine Lounge helps provide some respite to the Schengen departure swells due to the
British Airways revamps Milan Linate lounge, but without the modern design palette of newer lounges
After three months of renovation, the new British Airways Linate lounge has opened its doors to British Airways and Oneworld passengers. While the lounge features a new look reception where customers will receive a warm welcome, it doesn’t reflect the ultra-modernist design
British Airways revamps Milan Linate lounge, but without the modern design palette of newer lounges
After three months of renovation, the new British Airways Linate lounge has opened its doors to British Airways and Oneworld passengers. While the lounge features a new look reception where customers will receive a warm welcome, it doesn’t reflect the ultra-modernist design
Star Bores. How not to do a themed safety video. (Sorry United)
Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the
Star Bores. How not to do a themed safety video. (Sorry United)
Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the
Singapore Airlines gets creative with new amenities for children (and children at heart)
Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple
Singapore Airlines gets creative with new amenities for children (and children at heart)
Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple
Qatar Airways draws attention to Breast Cancer Awareness Month once again with new limited edition amenities
Qatar Airways passengers travelling on the carrier’s long-haul flights in both First Class and Business Class are being presented once again with BRIC’s limited edition pink themed amenity kits during the month of October, marking the airline’s annual support for
Qatar Airways draws attention to Breast Cancer Awareness Month once again with new limited edition amenities
Qatar Airways passengers travelling on the carrier’s long-haul flights in both First Class and Business Class are being presented once again with BRIC’s limited edition pink themed amenity kits during the month of October, marking the airline’s annual support for
KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies
You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important
KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies
You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important
Fiji Airways shares a sneak peek of what their A350 will look like, and it’s pretty close to a private jet…
The latest renderings of Fiji Airways‘ A350 have showcased what their cabin and livery will look like – and quite frankly both are stunning. The airline, while opting for an incredibly minimalist design inside their latest airframe, has managed to
Fiji Airways shares a sneak peek of what their A350 will look like, and it’s pretty close to a private jet…
The latest renderings of Fiji Airways‘ A350 have showcased what their cabin and livery will look like – and quite frankly both are stunning. The airline, while opting for an incredibly minimalist design inside their latest airframe, has managed to
Delta’s A330-900neos bring familiar Delta One product to Business Class, and World’s first on an A330 to offer fully enclosed suites
Delta, who recently took a large stake in LATAM has also this summer launched its A330-900neo interiors. This means that now there is a similar all-aisle access business class product on certain LATAM and Delta flights, although Delta, which is
Delta’s A330-900neos bring familiar Delta One product to Business Class, and World’s first on an A330 to offer fully enclosed suites
Delta, who recently took a large stake in LATAM has also this summer launched its A330-900neo interiors. This means that now there is a similar all-aisle access business class product on certain LATAM and Delta flights, although Delta, which is
Acumen helps deliver JetBlue’s new A321neo
Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually
Acumen helps deliver JetBlue’s new A321neo
Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually
Virgin Atlantic gets the Star Wars bug, alongside LATAM, with special livery aircraft
It’s a real battle of do you prefer the Dark Side or the rebel Alliance this week as Virgin Atlantic and LATAM both reveal special limited edition liveries to support the opening of Star Wars ‘Galaxy’s Edge’ experience at Walt
Virgin Atlantic gets the Star Wars bug, alongside LATAM, with special livery aircraft
It’s a real battle of do you prefer the Dark Side or the rebel Alliance this week as Virgin Atlantic and LATAM both reveal special limited edition liveries to support the opening of Star Wars ‘Galaxy’s Edge’ experience at Walt
Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning
In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with
Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning
In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with
SAS reveal exciting new livery, going against the grain of some of its counterparts
It has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for
SAS reveal exciting new livery, going against the grain of some of its counterparts
It has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for
Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?
It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style
Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?
It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style
Plaza Premium opens new arrivals lounge in Cebu’s Domestic Terminal
Plaza Premium has just opened a new locale-sympathetic arrivals lounge in the Philippines supporting its existing International Departures lounge in Terminal 2. Located in Terminal 1 of Cebu’s international airport, the new pay-for lounge is brimming with character that bring
Plaza Premium opens new arrivals lounge in Cebu’s Domestic Terminal
Plaza Premium has just opened a new locale-sympathetic arrivals lounge in the Philippines supporting its existing International Departures lounge in Terminal 2. Located in Terminal 1 of Cebu’s international airport, the new pay-for lounge is brimming with character that bring
Virgin Australia receives new ‘My Lounge’ in Brisbane
No1 Lounges seems to be getting deeper and deeper in to bed with airlines across the world, and has just launched its latest airport lounge partnership with Virgin Australia at Brisbane Airport’s International Terminal. This follows the opening of The House
Virgin Australia receives new ‘My Lounge’ in Brisbane
No1 Lounges seems to be getting deeper and deeper in to bed with airlines across the world, and has just launched its latest airport lounge partnership with Virgin Australia at Brisbane Airport’s International Terminal. This follows the opening of The House
Is this the new international standard for long-haul Business class?
For anyone that travels in premium cabins a lot, there seem to be a few moving goalposts when it comes to an internationally standardised product. Where some carriers believe business class comes with all bells and whistles, such as chauffeur
Is this the new international standard for long-haul Business class?
For anyone that travels in premium cabins a lot, there seem to be a few moving goalposts when it comes to an internationally standardised product. Where some carriers believe business class comes with all bells and whistles, such as chauffeur
Air Canada opens a new wave of lounges, based on a café culture concept
While the trend for airlines is to open a residential style lounge concept, Air Canada has leapfrogged its competition by creating a new lounge concept which focusses on time-sensitive travellers looking purely for a place to charge up their computers, phones and themselves.
Air Canada opens a new wave of lounges, based on a café culture concept
While the trend for airlines is to open a residential style lounge concept, Air Canada has leapfrogged its competition by creating a new lounge concept which focusses on time-sensitive travellers looking purely for a place to charge up their computers, phones and themselves.
It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials
Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks
It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials
Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks
Air Seychelles introduces new uniforms and new cabin for A320neo aircraft, brought to life by Lift
In recent years Air Seychelles has reconfigured its route network and fleet opting for narrow-body aircraft over their long haul routes, relying on their strategic partnership with Etihad to feed the traffic to their tropical paradise home. With this repositioning
Air Seychelles introduces new uniforms and new cabin for A320neo aircraft, brought to life by Lift
In recent years Air Seychelles has reconfigured its route network and fleet opting for narrow-body aircraft over their long haul routes, relying on their strategic partnership with Etihad to feed the traffic to their tropical paradise home. With this repositioning
ANA to open its new Okinawa lounge next week
All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger
ANA to open its new Okinawa lounge next week
All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger
