Category Archives: BRANDING

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating

British Airways opens new lounge in Geneva

British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and

British Airways opens new lounge in Geneva

British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and

Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International

Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International

David Caon does it again, this time with Qantas’ Singapore First Class lounge

On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are

David Caon does it again, this time with Qantas’ Singapore First Class lounge

On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs

It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused

JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs

It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being

British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being

Aman launches new private jet service which combines two of our favourite things

Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement

Aman launches new private jet service which combines two of our favourite things

Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement

Western Sydney Airport, a new mega hub for Australia reveals its terminal designs by Zaha Hadid and Cox Architecture

Last week saw Zaha Hadid Architects and Cox Architecture win the international design competition for the new Western Sydney Airport (WSA) and have been appointed as Master Architect for the project. The ZHA/COX team was selected from a broad field

Western Sydney Airport, a new mega hub for Australia reveals its terminal designs by Zaha Hadid and Cox Architecture

Last week saw Zaha Hadid Architects and Cox Architecture win the international design competition for the new Western Sydney Airport (WSA) and have been appointed as Master Architect for the project. The ZHA/COX team was selected from a broad field

Swiss opens stunning new Alpine lounge in Zurich, to ease crowding and re-inject a true taste of Swiss culture

Today sees the opening of the latest Swiss lounge in Zurich, replacing the old First Class lounge in the A gates of Terminal 2, the new Alpine Lounge helps provide some respite to the Schengen departure swells due to the

Swiss opens stunning new Alpine lounge in Zurich, to ease crowding and re-inject a true taste of Swiss culture

Today sees the opening of the latest Swiss lounge in Zurich, replacing the old First Class lounge in the A gates of Terminal 2, the new Alpine Lounge helps provide some respite to the Schengen departure swells due to the

British Airways revamps Milan Linate lounge, but without the modern design palette of newer lounges

After three months of renovation, the new British Airways Linate lounge has opened its doors to British Airways and Oneworld passengers. While the lounge features  a new look reception where customers will receive a warm welcome, it doesn’t reflect the ultra-modernist design

British Airways revamps Milan Linate lounge, but without the modern design palette of newer lounges

After three months of renovation, the new British Airways Linate lounge has opened its doors to British Airways and Oneworld passengers. While the lounge features  a new look reception where customers will receive a warm welcome, it doesn’t reflect the ultra-modernist design

Star Bores. How not to do a themed safety video. (Sorry United)

Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the

Star Bores. How not to do a themed safety video. (Sorry United)

Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the

Singapore Airlines gets creative with new amenities for children (and children at heart)

Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple

Singapore Airlines gets creative with new amenities for children (and children at heart)

Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple

Qatar Airways draws attention to Breast Cancer Awareness Month once again with new limited edition amenities

Qatar Airways passengers travelling on the carrier’s long-haul flights in both First Class and Business Class are being presented once again with BRIC’s limited edition pink themed amenity kits during the month of October, marking the airline’s annual support for

Qatar Airways draws attention to Breast Cancer Awareness Month once again with new limited edition amenities

Qatar Airways passengers travelling on the carrier’s long-haul flights in both First Class and Business Class are being presented once again with BRIC’s limited edition pink themed amenity kits during the month of October, marking the airline’s annual support for

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

KLM’s latest masterpiece advertising campaign celebrates a centenary in the skies

You may not be aware, but KLM has just celebrated of 100 years of flying the skies. Launched October 7th 1919, the carrier has had a long life, growing its network and brand over the years. To celebrate this important

Fiji Airways shares a sneak peek of what their A350 will look like, and it’s pretty close to a private jet…

The latest renderings of Fiji Airways‘ A350 have showcased what their cabin and livery will look like – and quite frankly both are stunning. The airline, while opting for an incredibly minimalist design inside their latest airframe, has managed to

Fiji Airways shares a sneak peek of what their A350 will look like, and it’s pretty close to a private jet…

The latest renderings of Fiji Airways‘ A350 have showcased what their cabin and livery will look like – and quite frankly both are stunning. The airline, while opting for an incredibly minimalist design inside their latest airframe, has managed to

Delta’s A330-900neos bring familiar Delta One product to Business Class, and World’s first on an A330 to offer fully enclosed suites

Delta, who recently took a large stake in LATAM has also this summer launched its A330-900neo interiors. This means that now there is a similar all-aisle access business class product on certain LATAM and Delta flights, although Delta, which is

Delta’s A330-900neos bring familiar Delta One product to Business Class, and World’s first on an A330 to offer fully enclosed suites

Delta, who recently took a large stake in LATAM has also this summer launched its A330-900neo interiors. This means that now there is a similar all-aisle access business class product on certain LATAM and Delta flights, although Delta, which is

Acumen helps deliver JetBlue’s new A321neo

Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually

Acumen helps deliver JetBlue’s new A321neo

Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually

Virgin Atlantic gets the Star Wars bug, alongside LATAM, with special livery aircraft

It’s a real battle of do you prefer the Dark Side or the rebel Alliance this week as Virgin Atlantic and LATAM both reveal special limited edition liveries to support the opening of Star Wars ‘Galaxy’s Edge’ experience at Walt

Virgin Atlantic gets the Star Wars bug, alongside LATAM, with special livery aircraft

It’s a real battle of do you prefer the Dark Side or the rebel Alliance this week as Virgin Atlantic and LATAM both reveal special limited edition liveries to support the opening of Star Wars ‘Galaxy’s Edge’ experience at Walt

Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with

Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with

SAS reveal exciting new livery, going against the grain of some of its counterparts

It has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for

SAS reveal exciting new livery, going against the grain of some of its counterparts

It has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for

Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style

Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style

Plaza Premium opens new arrivals lounge in Cebu’s Domestic Terminal

Plaza Premium has just opened a new locale-sympathetic arrivals lounge in the Philippines supporting its existing International Departures lounge in Terminal 2. Located in Terminal 1 of Cebu’s international airport, the new pay-for lounge is brimming with character that bring

Plaza Premium opens new arrivals lounge in Cebu’s Domestic Terminal

Plaza Premium has just opened a new locale-sympathetic arrivals lounge in the Philippines supporting its existing International Departures lounge in Terminal 2. Located in Terminal 1 of Cebu’s international airport, the new pay-for lounge is brimming with character that bring

Virgin Australia receives new ‘My Lounge’ in Brisbane

No1 Lounges seems to be getting deeper and deeper in to bed with airlines across the world, and has just launched its latest airport lounge partnership with Virgin Australia at Brisbane Airport’s International Terminal. This follows the opening of The House

Virgin Australia receives new ‘My Lounge’ in Brisbane

No1 Lounges seems to be getting deeper and deeper in to bed with airlines across the world, and has just launched its latest airport lounge partnership with Virgin Australia at Brisbane Airport’s International Terminal. This follows the opening of The House

Is this the new international standard for long-haul Business class?

For anyone that travels in premium cabins a lot, there seem to be a few moving goalposts when it comes to an internationally standardised product. Where some carriers believe business class comes with all bells and whistles, such as chauffeur

Is this the new international standard for long-haul Business class?

For anyone that travels in premium cabins a lot, there seem to be a few moving goalposts when it comes to an internationally standardised product. Where some carriers believe business class comes with all bells and whistles, such as chauffeur

Air Canada opens a new wave of lounges, based on a café culture concept

While the trend for airlines is to open a residential style lounge concept, Air Canada has leapfrogged its competition by creating a new lounge concept which focusses on time-sensitive travellers looking purely for a place to charge up their computers, phones and themselves.

Air Canada opens a new wave of lounges, based on a café culture concept

While the trend for airlines is to open a residential style lounge concept, Air Canada has leapfrogged its competition by creating a new lounge concept which focusses on time-sensitive travellers looking purely for a place to charge up their computers, phones and themselves.

It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials

Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks

It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials

Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks

Air Seychelles introduces new uniforms and new cabin for A320neo aircraft, brought to life by Lift

In recent years Air Seychelles has reconfigured its route network and fleet opting for narrow-body aircraft over their long haul routes, relying on their strategic partnership with Etihad to feed the traffic to their tropical paradise home. With this repositioning

Air Seychelles introduces new uniforms and new cabin for A320neo aircraft, brought to life by Lift

In recent years Air Seychelles has reconfigured its route network and fleet opting for narrow-body aircraft over their long haul routes, relying on their strategic partnership with Etihad to feed the traffic to their tropical paradise home. With this repositioning

ANA to open its new Okinawa lounge next week

All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger

ANA to open its new Okinawa lounge next week

All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger