American unifies 787 Business Class product, with the 787-8 receiving an upgraded experience.

We’re starting to see some positive stories across the industry now, focussing on a return to service and a return to growth. From Wizz’s latest route announcements, to design agencies and airlines setting up their near-future solutions to Covid-19. However, American Airlines’ latest 787 deliveries re-energise a positive conversation about cabin releases on the horizon.…

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Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…

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Jason Wu launches new sleepwear range on EVA Air, brought to life by Buzz

EVA Air, unlike it’s competitor China Airlines, offers sleepwear for it’s Business Class passengers on the carrier’s long-haul flights. Extending on a successful partnership, EVA Air is updating its collaboration with internationally renowned fashion designer Jason Wu to create its second-generation inflight sleepwear. The exclusive partnership brought to life by global design company Buzz, sees…

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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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Air France reimagines Business Class product, specifically for their leisure routes from Orly and Caribbean & Indian Ocean destinations

Air France has just announced two new Business Class product launches, both on the ground and in the skies, geared towards the leisure market. Launched in close proximity the airline has announced its latest Caribbean and Indian Ocean retrofit featuring an economy-heavy configuration with brand new Business Class cabin, paired with a new Paris Orly…

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Norwegian’s snazzy threads might be disappearing, but they’ve got a second life, thanks to upcycling

Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets –  will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced it will combat textile waste by launching a new pilot project “Still Travelling with Norwegian.” Used…

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KLM celebrates opening of their fully operational Crown Lounge in Amsterdam

Last week KLM officially opened its completely renovated non-Schengen Crown Lounge at Schiphol Airport. The lounge far outperforms the pervious incarnation, and celebrates new food and beverage concepts including it’s pay-for Blue restaurant. KLM’s non-Schengen Crown Lounge (the official name) is located between the E and F piers at Schiphol. The “KLM House” is identifiable…

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British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating in a limited-edition sports car that honours the supersonic aircraft. The luxury British car manufacturer…

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British Airways opens new lounge in Geneva

British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and New York’s JFK. The lounge follows a new design concept for the airline, which debuted…

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Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International and East-coast US destinations can relax with amenities and soft goods decorated with coral and…

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