Brussels Airlines reveals latest Belgian Icon, the “Atomium”

Brussels Airlines celebrates a decade of special liveries with the latest design, “The Atomium,” honoring Belgium’s creativity and pride. Architect Thomas Faes won a competition to realize the concept, which involved significant collaboration and technical refinement. The aircraft’s interior thematically complements the exterior, enriching the passenger experience with historical insights.

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Virgin Atlantic opens new Clubhouse in LAX’s TBIT terminal

Virgin Atlantic has finally unveiled its swanky new Clubhouse on the west coast of the USA. Its 6th Clubhouse globally, the new lounge features a new design aesthetic which has evolved beyond the original masterpiece in Heathrow. The LAX Clubhouse, located in the Tom Bradley International Terminal, is a multi-sensory experience designed to soothe the…

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Avianca launches new lounge in Miami partnered with TAP Air Portugal

Avianca has finally brought a much needed new lounge to Miami’s J concourse, giving more options to Star Alliance premium passengers flying from this popular US gateway. Partnering with TAP Air Portugal, this is Avianca’s 11th lounge globally, and with more than a dozen flights a day, Miami is a key international destination for the…

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Air France launches new La Premiere First Class product with one of the largest suites in the skies

Air France has launched a revamped First Class ‘La Première’ experience, enhancing its premium offerings with larger suites and upgraded seats on its Boeing 777 fleet. The new design features five windows per suite, private amenities, and advanced technology, aiming to compete with top airlines. Despite minor flaws in screen placement, the launch overall appears promising.

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Trip Report: Cathay 777-300ER ‘Aria Suite’ Business Class, February 2025

Cathay Pacific’s award-winning Aria Suite enhances the Business Class experience, combining innovative design and luxurious comfort. Features like customizable lighting, intuitive entertainment, and exquisite dining elevate the journey. The cabin’s aesthetics reflect a relaxing ambiance, showcasing Cathay’s commitment to passenger wellbeing, setting a new standard in premium travel.

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Thompson Aero’s VantageNOVA First seating product delivers a solid Business Class Plus product that should be considered

Thompson Aero Seating is set to unveil the Vantage NOVA First at AIX 2025, focusing on an enhanced business-class experience. Its innovative ‘Star Configuration’ allows four passengers to socialise comfortably, complemented by custom-designed buddy seats and versatile varied-use options.

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Sonic video content is the new playground for airline branding

We all know that airlines across the globe face limited suppliers and supply chains when it comes to creating passenger experiences. They are increasingly being strained by demand, which is causing delays to airline and product launches the world over. From OEMs to seat manufacturers airlines are battling two fronts. One, the race to offer…

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SAS launches new fresh gender-inclusive uniform

SAS is introducing a new uniform for its 9,000 staff, blending Scandinavian traditions with modern design. The update aims to reflect a contemporary airline identity while emphasizing professionalism, safety, and inclusivity. Designed primarily in-house, the uniforms feature gender-neutral options and welcome personal expression, marking a significant cultural shift for SAS.

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Lufthansa launches refreshed lounge in Heathrow Terminal 2

Lufthansa is the latest airline to upgrade its lounge in Heathrow Terminal 2. Now reopen, the recently renovated lounge is situated in the main terminal area, making it the favourable Star Alliance lounge for the group’s airlines operating narrowbody aircraft into Heathrow. Heathrow’s A gates only accept narrow body aircraft, and airlines like Aegean, Brussels,…

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Hawaiian Airlines finally shows grassroots of new lounge concept, stepping up the ground experience another notch

Hawaiian Airlines has always offered a sub-standard lounge experience in comparison to its in-flight product. The lounges are often crowded and offer a limited range of coffee, snacks and POG juice, but little else. So the recent merger with Alaska Airlines has shifted Hawaiian’s ground experience up a gear as it looks to create synergies…

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Etihad opens new U.S. pre-clearance lounge in Abu Dhabi

Etihad Airways is one of the few airlines that allows pre-clearance into the US, meaning that passengers arrive in the US without having to face lengthy queues at immigration. However, this has always meant that prior to departure from Abu Dhabi, passengers have had to face a smaller queue to pass immigration within the airport.…

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I need your help keeping TheDesignAir ad-free

As 2024 comes to a close, it’s great to see so many of you still engaging with the site, in fact, we’re getting more and more subscribers every year. This year our YouTube – now in it’s 3rd full year – celebrates its biggest year yet with more than 750k views and yet more ‘toilet…

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10 aviation advancements we’re looking forward to seeing in 2025

The aviation industry is set to soar in 2025 with a host of exciting developments. From innovative new routes to luxurious cabin upgrades, airlines are once again on track to forge brand new travel experiences. As the year comes to a close, we’re looking ahead to 2025 and what advancements we will see and hope…

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2024 Trip Report video recap

This year, TheDesignAir undertook 72 flights across every continent, totaling 139,736 miles and 13 days of flight time. The travels featured various airlines and experiences, including notable flights with Austrian Airlines and China Airlines. Check out our 2024 recap

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Trip Report: Turkish Airlines 777-300ER Business Class, December 2024

Turkish Airlines has launched its Istanbul-Sydney route, initially using the Boeing 777-300ER but now operating with the superior Airbus A350-900. The journey includes a refueling stop in Kuala Lumpur and celebrates exceptional in-flight service, dining, and luxurious lounges in Istanbul. Future plans include nonstop flights, enhancing travel between Europe and Australia.

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LOT opens its doors to its latest lounge in Chicago T5, and it’s a blessing for Star Alliance passengers

LOT Polish Airlines has launched a new business lounge at Chicago O’Hare’s Terminal 5, marking its first investment in North America. Designed for passenger comfort, this stylish space features modern decor, relaxation and work areas, a dining section with Polish cuisine, and advanced technology, including automatic dimming windows and fast Wi-Fi.

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December sees Delta opening two new lounges in Boston and Charlotte

Delta has opened its first SkyClub at Charlotte Douglas International Airport, featuring a 14,000-square-foot space that accommodates nearly 250 guests. The lounge incorporates Neoclassic design inspired by Queen Charlotte. Meanwhile, Delta’s new Boston Logan lounge aims to enhance the business class experience with exclusive dining and maritime-themed decor. Both lounges symbolise Delta’s commitment to improving ground experiences.

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TheDesignAir Award Winners, 2024

TheDesignAir announced the winners of its 12th annual awards, highlighting achievements in aviation design and passenger experience for 2024. Notable winners include Oman Air for Design Innovation, Cathay as Design Airline of the Year Asia, and Etihad Airways securing the top honour globally. The competition showcased rising startups and innovative designs.

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British Airways set to reveal new A380 First Class product

British Airways is revamping its A380 First Class with a new seat that blends modern design and heritage, inspired by Concorde. Set for a mid-2026 rollout, features include a spacious, flat bed, enhanced privacy, and advanced technology. This upgrade aims to improve passenger experience, while also addressing existing service shortcomings.

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Qantas hints at its future ‘lighter’ interior palette with launch of refreshed A330 cabins

Qantas has unveiled a redesigned Business and Economy Class cabin for its A330 fleet, enhancing comfort for the upcoming Project Sunrise experience. The refurbishment includes larger screens, USB-C charging, and mood lighting. This multimillion-dollar program will renew the fleet starting mid-2025, signaling a shift toward a modern, inviting travel experience.

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Studio Spotlight: LANTAL’s Revolutionary DEEP DYEING Technology; weaving together Airline Cabin Design

LANTAL’s DEEP DYEING technology revolutionizes airline design by allowing for customizable, unique carpets that enhance cabin aesthetics and branding. This innovative approach fosters distinct cabin zones, improving passenger flow and experience while promoting sustainability through efficient production. It empowers airlines to create immersive environments that resonate with their brand identity and values.

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Innovation Award 2024 Call for Entries

While TheDesignAir Awards 2024 public vote is due to end on the 11th November, there’s still a chance for design studios, airlines and airports to enter our Design Innovation Award which celebrates innovation in the passenger experience field that truly enhances the traveller journey. From new seats to game-changing passenger experience products, sustainable service ware…

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Delta’s New Cabin Interiors: A Missed Opportunity for a Bold Brand Statement?

Delta Air Lines has just unveiled its cabin redesign, which will be applied across its entire fleet starting with the airline’s ageing 757s followed by its most modern A350s. The new design showcases a fresh, residential-inspired approach that blends luxury and comfort. The updated interiors feature premium materials, improved ergonomics, and advanced mood lighting to…

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New Delta One Lounge in LAX sets the bar for North American lounges

Delta is redefining the luxury airport lounge experience with the grand opening of its Delta One Lounge at LAX, supplementing the already impressive Sky Club situated just next door in Terminal 3. Designed to be a cut above the Sky Club, this exclusive space is designed to serve nearly 200 guests and offers a fully…

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It’s that time… Voting time! Launching TheDesignAir Awards 2024

Yes, it’s that time of the year again! We are once again launching this year’s Awards after returning last year. We’ve created our shortlist for the DesignAir Awards 2024 and just like every year, we’ve opened some of the categories to the public. It’s time for you to get involved! Now is your chance to…

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VantageNOVA is Thompson Aero Seating’s entry into the market for wide-body herringbone seats

Thompson Aero Seating has officially launched its much-anticipated VantageNOVA (a seat i managed to experience at AIX earlier this year). It’s a premium herringbone seat designed for twin-aisle aircraft. As the latest addition to the successful Vantage seating family, the VantageNOVA aims to revolutionise passenger experience with an innovative blend of comfort, flexibility, and customisation,…

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LAX’s TBIT to get more Skyteam lounge options with addition of Air France and Virgin Atlantic spaces for 2025

With yesterday’s announcement, LAX is certainly on the front foot when it comes to new ground experiences. With both the new Air France and now Virgin Atlantic lounges at Los Angeles International Airport and their unique approaches to luxury, functionality, and aesthetics, there’s plenty of choice available now for SkyTeam passengers. Air France Lounge: Classic…

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LATAM continues to evolve its fleet with ‘suite’ upgrades to some of its 787’s

In order to continue improving its fleet and the onboard experience for passengers, LATAM announced that starting in September, it will begin a refurbishment process for 24 of its Boeing 787 aircraft, with a total investment of US$360m, completely upgrading the cabin interiors with new seats, onboard entertainment, and design enhancements. However instead of kitting…

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Bring in the caviar cavalry, how can airlines continue to win market share beyond seats?

The biggest challenge facing the passenger experience market is trying to standout in a levelled playing field. Every airline can now purchase suites with doors, all-aisle-access is no longer a market leading position, and the leading inflight entertainment systems all offer basically the same interface. But there’s still a fierce battle to claim the throne…

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