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All articles filed in LCY

AIRSIDE BRANDINGNovember 2, 2020November 22, 2020

London City Airport’s latest brand positioning might help it in a post-COVID world

Back in late 2017, London City Airport went through a new branding exercise that introduced a softer, lifestyle approach stripping away its hard-faced business image that reflected the city worker demographic looking to hop to and from Europe, New York and the rest of the UK. Brought to life by The Allotment, the new brand…

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