Alaska Airlines has launched its first Boeing 787 Dreamliner with a new livery intended to reflect its global ambitions. However, the design draws comparisons to competitors and lacks distinctive branding, notably omitting the iconic Eskimo man face. Instead, it combines elements that other airlines offer, resulting in a muddled identity.
Read More
Hawaiian Airlines has always offered a sub-standard lounge experience in comparison to its in-flight product. The lounges are often crowded and offer a limited range of coffee, snacks and POG juice, but little else. So the recent merger with Alaska Airlines has shifted Hawaiian’s ground experience up a gear as it looks to create synergies…
Read More