Brussels Airlines is evolving its identity with a refined brand image that emphasizes emotional connection and personal touch. Collaborating with WeWantMore, the airline retains its core elements while enhancing visual sophistication. This rebranding focuses on creating a human, welcoming experience that reflects Belgian hospitality, presenting itself as a boutique airline in the sky.
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The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and the Smurfs, Brussels Airlines has just unveiled another Belgian Icon, a unique aircraft inspired by…
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Brussels Airlines has just revealed a rebranding and repositioning of its in-flight product which will grace the skies on it’s A330 fleet starting in April. By investing 10 million euros per aircraft in a completely new Business Class, new Premium Economy and Economy Class the airline wants to offer a personal experience – dubbed ‘a…
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Belgium seems to be the spawning ground of creativity, that is if Brussels Airlines has anything to do with it. The airline has announced the selection of their fifth special livery aircraft, this time from members of the public who were invited to design their latest aircraft livery. The winning design by Italian student Marta Mascellani…
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Today saw the unveiling of Brussels Airlines second special livery from a Belgian artistic icon. This time it was René Magritte whose likeness was brought to life on an A320 for the Belgian carrier. Following in the footsteps of Rackham, the Tintin aircraft that the Belgian airline unveiled last year, “Magritte” will grace the skies for an…
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