Exclusive: TheDesignAir interview with Amina Taher on Etihad’s new Sonic Identity

Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…

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WestJet Refreshes On-Board Product As Part Of New Dreamliner Service

It’s incredible that WestJet has already launched its 787 Dreamliner service to European hubs including Dublin, London Gatwick and Paris, but following the introduction of these new services, WestJet has now added a few little improvements to make the flight that little bit more memorable across WestJet’s global network. Celebrating WestJet’s authentic Canadian roots, that…

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